As branding specialists we create and transform corporate, product, employee and event brands in b2b and b2c markets. Organisations, both local and international, come to us because they want to launch a new service or product, unlock their brand values, refresh their existing brand, or establish a consistent corporate identity across all communications.
Using our BrandVision™ project blueprint, our researchers and consultants define your culture, values and positioning as well as your messaging and unique proposition. We get to understand the big issues - business strategy, services and products, communications, behaviour and your environment, as well as the small important details that make all the difference.
VGroup's designers then express these findings in the visual manifestation of your brand - your logo and identity system. We also manage the brand implementation process through a dedicated account manager who co-ordinates our specialists in marketing, design or interactive media to ensure projects are on budget and deadlines met so you get a fully integrated, seamless service.
Finally, we design brand guidelines and templates to assist in the production of future marketing collateral. We also work with many clients as an extension of their business, helping them to maximise the effectiveness of their brand.