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Inspiring Business Technology
Fifteen years in business has seen CNC evolve to become a sophisticated IT support company with an enormous amount of knowledge and experience. CNC chose VGroup to rebrand them with the intention of expressing their strengths to customers and to make them stand out from their competitors.
A new, simpler stronger logo that was instantly recognisable as a progression from their previous mark led the way to a strong, brave visual identity. VGroup wrote succinct, engaging copy which was set in bold headlines contrasting with sophisticated serif body type. A limited colour palette and a dynamic graphic 'infrastructure' device combined with black and white photography of CNC people reflect their values. The effect is distinctive, setting them apart from the 'box shifters' allowing CNC to compete on service levels rather than price.
