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Birth of a new brand identity

Galapagos software applies the power of evolutionary algorithms to generate multiple tradable solutions based on your credit opinion. It has been the platform of choice for the major players in the structured credit markets during its boom and its bust. Used by more than 10 sell-side institutions and several buy-side players since 2004, Galapagos has now been extended in response to the dramatic shifts in the markets. VGroup developed a brand identity and communications to reflect the sophistication and capability of the software and applied it to communications collateral.