/ home / branding / projects / MXC Capital
Leading M&A technology specialist
Reflecting both the financial and consultancy aspects of their technology investment business was key to getting the right feel for MXC Capital's identity and communications. We struck the right balance and created an elegant yet distinctive brand for this energetic, successful company.
The MXC Capital website brief was for a clean, clear, concise site with subtle animation, and it had to work on an iPhone. We used web fonts and some lovely JavaScript animation to lift the site, but keep it firmly in search and mobile device friendly technology. Attention to the grid and typography means that the site has visual impact without relying on a whole lot of irrelevant imagery.
Their stationery, and in particular the business cards, also needed to make a serious impact. We produced a thick, duplexed Colourplan card—black on one side, white on the other—with a foil blocked logo.
