/ home / branding / projects / MXC PLC
x
Merging disparate IT brands into one
Matrix was formed following an aggressive acquisition programme. VGroup united the various companies under a single umbrella brand: MXC plc. We began with a period of intensive research, building a brand map of the business’s values, culture and promise. We then designed their identity and all communications collateral. Following exceptional growth, the brand was sold for £40m to Calyx.
