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Naming/brand identity for global network
Formerly known as GoAdvertising (GoAdv), Populis is the European leader in the production of multilingual content on demand. They came to VGroup for a full cross-media, renaming and global branding programme.
Following research we uncovered their brand values and devised the strapline 'A World of Media'. As inspiration, a dynamic symbol was created that worked in conjunction with a contemporary yet friendly bespoke word marque. The new symbol, which conveyed an ever changing world of media and collaboration, formed the platform around which their whole visual identity system evolved.
VGroup Interactive designed their website www.populis.com and their global network now reaches over 35 million visitors monthly making them the largest source of independent information in Europe.
