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Transforming gadget brand lifts sales

Proporta.com designs, manufactures and sells stylish mobile gadget accessories. Their brand identity and POS was looking tired and lacking impact in the retail environment – it was time to re-invent their image and bring a fresh look to their packaging, advertising and communications.

A fun and friendly solution was found; our idea was to use an Armadillo to communicate the hard wearing, protective characteristics of their products. Increased sales and positive feedback from consumers confirm we had “everything covered”.