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Meet Magnuss the mascot from Samsung
To help attract expert staff for the elite Samsung Electronics Research Institute (SERI), VGroup created a brand mascot called Magnuss (an anagram of Samsung) and a new brand identity for the Institute.
SERI’s corporate and mascot branding was applied across a wide range of media including recruitment advertising and event marketing. The new brand plays a vital role in helping Samsung re-position itself as an employer of choice.
