Are you launching a new product or service? Is your logo looking dated? Do you want a more consistent visual identity or to engage employees with your brand values? VGROUP can help you to find your voice, project your personality and fulfil your potential. We create and build brands.

corporate branding

Using our BrandVision™ project blueprint, our researchers and consultants define your culture, values and positioning as well as your messaging and unique proposition. We get to understand the big issues – business strategy, services and products, communications, people behaviour and your environment, as well as the small important details that make all the difference.

VGROUP's designers then express these findings in the visual manifestation of your brand – your logo and identity system. We also manage the brand implementation process through a dedicated account manager who co-ordinates our specialists in marketing, design and interactive media to ensure projects are on budget and deadlines met so you get a fully integrated, seamless service.

Finally, we design brand guidelines and templates to assist in the production of future marketing collateral. We also work with many clients as an extension of their business, helping them to maximise the effectiveness of their brand.

To learn how we create and build brands, take a look at our BrandVision™ project blueprint.

Product branding

If you are looking to launch a new product or revitalise and existing brand, we have a wide range of experience from naming, strategic positioning through to packaging design and launch planning.

Using our BrandVision™ project blueprint, our researchers and consultants define your product’s values and positioning as well as its unique proposition. Our designers then express these findings in the visual manifestation of your brand – from logo and identity through to packaging and point-of-sale materials.

We also manage the brand implementation process through a dedicated account manager who co-ordinates our other specialists in marketing, design and interactive media to ensure you get a fully integrated, seamless service.

Employer branding

Your employees have enormous influence over how customer perceptions are formed and how they change over time. So it's crucial that each employee understands your brand promise and acts on it. Every day.

To do this, we work across all levels of your business, looking at your business vision, your culture, your values and what makes you unique.

We then create effective internal communication strategies to help you bring your brand to life. We do this by motivating, informing and giving direction and clarity, so that your employees know what your brand stands for and how to project it.

We can do this at any time, but often there are turning points for an organisation which demand a change in image and perceptions. These are the perfect opportunities for new employment branding initiatives.

Online branding

Our specialist interactive team within VGroup deliver solutions beyond conventional website 'design and build' to provide flexible, controllable and accountable solutions.

They work alongside our branding consultants and designers to ensure that you remain on-brand, even in a digital environment. We bring brands into digital media, with amazing animation and video creating more engaging experiences for clients, consumers and stakeholders.

Event branding

Over the years we've been proud to have given a personality to some great events – premium international conferences for the Financial Times, prestigious AGMs held in the most exciting cities around the world, and we can honestly say branding an event is fun, and yet people assume that events miraculously brand themselves.

It's too easy not to take it seriously but by giving any event the time of day, a bit of TLC in the logo and communications department, an event can come alive, be remembered and above all, push attendance up – which means a more successful event and profits made by all.

Environment branding

Having captured the personality of your brand, we express it through both the visual, tactile, three-dimensional elements in the working environment. This includes assisting in space planning, design of colour schemes, sourcing and specifying furniture, lighting and signage.

By working with architects, site managers, manufactures and agents, we ensure that your brand essence is integrated into the working environment creating a memorable sensory experience.

Audio branding

Audio branding, or sonic branding as it is sometimes called, is the use of sound to reinforce brand identity. Increasingly, audio branding is becoming a vehicle for conveying a memorable message to targeted consumers – currently over 70 of the UK's top 200 advertisers use some consistent audio branding as part of their corporate identity.

Elements of audio branding include sung or spoken tag lines, jingles, short pieces of music and functional sounds, such as the Windows start-up sound. Other examples include MGM's 'lion's roar', McDonald's 'I'm lovin' it', and the famous 'Intel Inside' sound logo.

The sound logo is a key part of audio branding; usually a short distinctive melody or other sequence of sound, mostly positioned at the beginning or ending of a commercial. It can be seen as the acoustic equivalent of a visual logo, and often a combination of both types of logo is used to enforce the recognition of a brand, culminating in an audio-visual logo.

Talk to us about creating audio branding elements that, combined with a strong visual identity, make your brand stand out from the rest.

Naming and searches

Great company or product names are advertisements in themselves. They differentiate you from competitors making an emotional connection with your audience by igniting positive perceptions.

VGROUP combine creativity and strategic thinking to create compelling brand names and taglines that support the products, services and businesses we work with. Our consultants draw from eight years experience working with the top naming and branding agencies.

We help you join up the many complex component parts of a brand naming exercise - from name creation, name architectures, geographical prioritisation, linguistic checking and identical trademark screening before liaising with trademark attorneys for protection.

Brand implementation

VGROUP's designers express your values in the visual manifestation of your brand - your logo and identity system. Though we also co-ordinate the complete implementation of branding projects through a dedicated account manager, we also provide guidelines and templates so you can control the production of on-going marketing collateral.

Our branding consultants work with you to ensure that your brand stays consistent and true throughout the implementation process and that projects are on budget and deadlines met.

Brand books

The role of Brand Guidelines, or Brand Books as they are increasingly known, is to not only illustrate the visual identity system, but also to tell the story of the brand, so that everyone knows what makes the organisation tick and why it is different from its competitors. Businesses should be brand-guided companies using their Brand Guidelines as the reference.