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Lifestyle boat business changes tack
Broadblue have been designing, developing and manufacturing luxury, ocean-going catamarans since 1975. Following acquisition, the new owners realised that existing brand perceptions were not conveying the lifestyle aspirations behind their boats. Plans were on the drawing board for new models and it was time to refresh their corporate identity and communications.
We redesigned their logo, literature and website, as well as boat livery and signage. The rebrand was an instant success, with healthy orders received at the Southampton boat show in the year of their launch.
