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Marketing collateral given a facelift

Adams & Remers (A&R) is a well established, traditional firm of solicitors in the South East. VGroup was appointed to refresh their brand and improve their visual identity and marketing communications.

Although their brief was to retain their existing logo, we devised a way of extending the current style to incorporate blocks of colour into which the existing logo would be placed. Corresponding, transparent black blocks positioned next to this would then hold complimentary text. A classic corporate typeface for copy and a new colour palette was presented along with a more prominent use of ‘A&R’. Their evolved visual identity has been implemented across advertising, literature, events and their website.