/ home / design / projects / FT.com
x
Take a tour with FT.com
An FT.com subscription gives you full access to the world’s most popular business website. We produced a series of five quality, creative concepts tackling one aspect of their subscription at a time.
The campaign comprised of dense exposure on FT.com and FT Newspaper for a few weeks, and then less frequent exposure on an on-going basis. Readers were invited to ‘take a tour’ around the site using the five key drivers for membership growth. Impressive, colourful and animated illustrations were produced in-house by the design team and a series of banner ads were built by our Interactive Flash developers.
