Criteria was born in 1996 in a small room in North London. Since then, their mission has been to provide clients with the highest possible standard of qualitative recruitment. As the business grew and success followed, they recognised that their brand identity and communications needed to grow too or rather, grow-up. VGroup were asked to create a fresh, modern and vibrant solution. As people are at the heart of their business we featured them at the heart of their brand and website. Why not take a look.