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FT.com campaign gets animated
An FT.com subscription gives you full access to the world’s most popular business website. We produced a series of five quality digital creative concepts tackling one aspect of their subscription at a time.
The campaign comprised of dense exposure on FT.com and FT Newspaper for a few weeks, and then less frequent exposure on an on-going basis. Readers we’re invited to ‘take a tour’ around the site using the five key drivers for membership growth.
