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Aligning brand online
As a part of a larger branding project, VGroup Interactive designed and built a new site for LOC. The site is built on a simple to use CMS so that LOC can keep the content fresh. The site makes extensive use of filtering & JQuery animation technology to deliver a site that is compact, easy to use, and very easy to find the information you need. It does this while looking great, building the LOC brand and delighting users with simple, useful animations of content.
The redesign has led to a sharp rise in the time people spend on the site from 1.5 minutes before the new site, to an impressive 3.5 minutes, and reduced the bounce rate from 69% to 48%.
