How's your digital strategy looking? We help work out where you're at, where you should be, and what's best for you in; strategy, website design & development, content management systems, e-marketing, newsletters, blogging, e-commerce, social media, multimedia, video, pay-per-click and search marketing, mobile technology and more.
In a rapidly evolving online environment, organisations are inundated with opportunities and challenges. VGroup help to clarify digital strategy, ensuring that websites are meticulously planned to integrate with commercial objectives.
With leading-edge knowledge and seasoned skills, our interactive team advises on objective setting, domain name options, content development, technical specifications, project planning and more. VGroup’s expert input will help shape and align your digital strategy with your needs and deliver durable, measurable results.
In many instances we work with clients to deliver comprehensive ‘one-stop’ website development solutions. Our input encompasses a tailored mix of technology, design and marketing expertise. And the end result? Websites with sleek functionality, great looks and measurable marketing value.
VGroup provides marketers with the flexibility they need to easily manage, edit, upload and monitor website content. We work with you to clarify the number of site editors involved, what approvals and access rights are required, technical skills of editing staff and so on. Because we’re not affiliated to any particular content management system (CMS), we respond with a CMS that’s completely appropriate to your business, technical and budgetary needs.
From secure shopping cart systems to world-wide payment solutions, we offer a range of services to remove the guesswork and uncertainty from selling products online.
Advanced retail features, including discount price structures, cross-selling, product search and wholesale pricing, can be easily integrated. With user-friendly editing power and sophisticated e-marketing tools as standard, VGroup will build your brand and your business online.
Email Marketing is one of the most responsive, controllable and cost-effective media channels for any organisation. Newsletters, order confirmations, product bulletins or internal data - VGroup provide turnkey email solutions for template design, build, email broadcast, plus tracking of open and click-through rates. If required, we can also provide systems that put you in control of the entire process.
We unlock the full revenue potential of your website by creating awareness and action from online prospects and customers. VGroup design interactive online advertising campaigns, with both rich-media (flash/audio-video) and ‘traditional’ banner deployment.
Ads can be linked through to bespoke campaign landing pages, online surveys, e-commerce applications or corporate websites.
If low start-up costs, accurate measurement and unparalleled scalability are your online advertising priorities, VGroup can respond with expert input on SEO and pay-per-click (PPC) strategy and execution.
Our services include campaign planning and control, key word evaluation, copywriting and selection of optimum PPC channels. Once campaigns are established, clients can maintain full control of advertising, easily understand which messages work and focus budget on best-performing ads. Our approach allows websites – and the channels that drive traffic - to be continually adjusted so that customer needs and business objectives are effectively met.
Video is a powerful tool that can be used to engage, inform and connect with customers. With the growth of broadband, internet users are becoming increasingly comfortable with online video and are actively seeking it out. Implementing video on your website can really boost the effectiveness of your site and we can help with everything you need to make this happen, including production, art direction, technical integration, hosting and serving.