Message / media analysis
FT Annual Reports Service: how we helped fulfil the needs of customers whilst driving down media costs using e-mail / pay-per-click media and database segmentation.
Market research
Preferred Mortgages: the UK’s leading specialist mortgages lender - how their stakeholders opinions evolved their core brand proposition and marketing communications.
Campaign planning
Direct marketing initiative for Fuji Electric: how we provided the blueprint for a highly accountable route to market to support future product launches.
Database enhancement
SHL Group plc: the world leaders in objective people assessment in the workplace - how we helped predict future customer buying patterns, based on past behaviour.
Marketing strategy
European office furniture and fit-out company go for growth - how we helped define their core brand proposition and develop an integrated strategic marketing plan.