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Fujin DM campaign posts success
Fujin Electric Group manufactures and markets a wide range of products including information control systems, substations, factory automation system components, electronic devices and vending machines.
To stimulate demand for a new range of switchgear, we planned and managed a comprehensive direct marketing campaign designed to: target receptive buyers with compelling reasons to find out more; create sales leads for telemarketing follow up; minimise hands on campaign management tasks for Fujin with a complete ‘one stop’ solution, and provide the blueprint for a highly accountable route to market to support future product launches.
