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CSR program educates local community
Natures Way Foods ‘Field to Fork’ CSR marketing program was produced to inspire and educate local school children aged 7-14. One of a suite of items we have produced for the campaign, a Microsite, explains where food comes from, how it is grown, how it gets into the packaging and then to the supermarket.
The Field to Fork online tour begins in the lettuce fields of sister company Langmead Farms and continues to Natures Way Foods, where you learn how the leaves are processed. It finishes with a testing session in their Innovation Kitchen and the creation of individual bags of salad to take home.
The whole program has proved a huge sucess in building NWFs reputation in the local community and is due to be expanded by involving more schools in a wider catchment area.
