Need help with your marketing? VGroup research new prospects and find out what your audiences think of your service, product or brand. Our specialists work across print and digital media, helping you to shape new strategies and devise brilliant campaigns.
When VGroup help clients with strategy, we focus on understanding current and emerging business needs and objectives.
We give you:
VGroup's results-driven approach provides the means to accelerate lead generation, facilitate sales and create a scalable marketing system that grows with your business.
From service satisfaction levels, brand perception studies and employee surveys, to communication channels that your clients favour, we help you clarify what people think of your business, how they want you to communicate with them and stay in touch.
We can quickly research a large number of qualitative and quantitative responses from both internal and external audiences using e-mail surveys. For smaller numbers we also use telephone interviews, focus groups and workshops.
Building a detailed customer segmentation model can focus messaging on relevant customers and reduce costs by minimising communications wastage.
Our approach to analysing customers helps develop campaign objectives, clarifying needs and comparing the responsiveness of customer segments across the business.
By analysing success definitions, pipeline status descriptions, follow-up actions, schedules and more, the MarketFocus™ blueprint delivers a systematic and process-led solution to maintaining leads. We do this within the sales pipeline until you achieve full conversion. Conversion failures can be subjected to precise marketing initiatives based on the details of their CRM history.
Our MarketFocus™ blueprint defines the optimum media mix based on messaging priorities, customer segments and budget variables. Our extensive library of response rate and cost-per-lead benchmarks ensures that campaigns use appropriate online and offline media to deliver the right message at the right time.
Our MarketFocus™ blueprint encompasses templates for typical mar-coms scenarios, such as event marketing, promotion webinars, product launches and more. With our knowledge of traditional and new media marketing channels we help you plan your campaign so that you get the most out of your budget.
VGroup offers help with editing existing client copy or taking a brief from scratch and supplying effective copy that stands out from the crowd. We write concept copy for advertising and edit copy in-house - we also use a bank of writers who have specific experience in specialist sectors for example, finance, technology and healthcare. By managing this process for you we complete the picture, making sure your copy style aligns with your brand values and positioning.