Anyone who follows anyone who could be described as a geek on Twitter has probably seen the hashtag #sxsw this week and may have wondered why it was so ubiquitous. South by Southwest (SXSW) is an interactive conference that takes place in Austin Texas every March ? literally thousands of geeks descend on the Lonestar state to meet and discuss the myriad of opportunities in the tech world. Doesn?t sound terribly fascinating to those who don?t live and breathe digital media, but because of its reputation for being the place for tech start-ups to launch themselves, it?s definitely the place where you?re most likely to see the Next Big Thing.

Last year it was Foursquare, a location based social networking service that allows users to tag where they are (and was dubbed in some quarters ?the burglar?s friend?!). This year it?s stickybits, which involves tagging objects in the real world with little barcode stickers available from stickybits (or using the existing barcode assigned to an object), and then uploading all kinds of content and attaching it to the object using the free stickybits app on their iPhone or Android. Users can also view what other people have attached to a barcode by scanning it with their phone.

Now, on the face of it sticking a barcode on an item and then uploading information to that barcode seems a bit pointless: so I put a sticker on Suzanne?s coffee mug and upload a picture of Suzanne. It?s nice, but why would you bother? But imagine if you could scan a barcode sticker on your fridge or washing machine and get instant access to the user manual, guarantee information and energy usage statistics. Now that would be handy.

Other real world applications of stickybits are already flying around the TechBlogs, here are just a few

• Stick a barcode on a birthday card and upload a video greeting to your Mum.
• Never lose the assembly instructions for your Ikea bookcase (because you know you?ll need them again one day); just scan the barcode and there they are (and in video format too, for extra help).
• Get the benefits of online shopping offline by swiping the barcode with your phone and getting instant access to user reviews and ratings, not to mention discount vouchers and special offers.
• Create a box inventory by taking a photo of the contents and then sticking a barcode on the outside and uploading the picture to it ? could make unpacking after a move a whole lot easier.
• Run a competition where people attach their favourite recipe involving cornflakes to the barcode on the packet.
• A simple barcode added to your brochure or business card could give new customers access to more company and product information quickly and easily.

At the moment stickybits is just starting out, but I bet in a year?s time you?ll be seeing their barcode stickers appearing on all sorts of things and the ability to ?read the story? of an item will become second nature. Meanwhile, SXSW will have moved on to the next Next Big Thing.

Bob KNEIP (of KNEIP, one of our clients) gives an interview about a recent acquisition

I recently read ?If a picture paints a thousand words, how many words does a 30 second online video paint?? In 2010, I believe that video will become more accessible to small businesses through online outlets. This will prove especially useful if you are building brand reputation; you can give visitors a welcome introduction, provide product demonstrations, online training to employees, affiliates and users of products and services or use video to attract talented employees by broadcasting key messages quickly and cost effectively.

Online video is interactive, memorable, widely accessible, easy to create and highly shareable. The investment happening around video means hosting and serving methods and costs are well within the reach of even the smallest business.

The marketing possibilities are great for businesses, but it is not a substitute by any means for text. Rather, it should be used as a tool in the correct context and to provide a specific requirement. Rachel, our Head of Digital Media, is always on hand to discuss online video and digital requirements so do get in contact rachel.adler@vgroup.com

The shortlisted artists this year for the Deutsche Börse Photography Prize are Anna Fox (UK), Zoe Leonard (USA), Sophie Ristelhueber (France) and Donovan Wylie (UK).

The Deutsche Börse Photography Prize has run since 1996 and ?rewards a living photographer of any nationality, who has made the most significant contribution, in exhibition or publication format, to the medium of photography in Europe over the previous year?.

The Photographer?s Gallery originally set up the prize, and it?s thought of as one of the most prestigious prizes in the world of photography. Deutsche Börse has sponsered the £30,000 prize since 2005, hence the current title.

The winner will be announced at The Photographer?s Gallery 17th March. After London the exhibition will be shown in Berlin and then at the Deutsche Börse Group’s headquarters in Frankfurt.

http://www.photonet.org.uk/index.php?pxid=961