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Having captured the personality of a brand with a corporate logo and identity, many people forget that you can (and should) express a brand through the visual, tactile, three-dimensional elements in the workplace—we call it 'environment branding'. This month we thought we'd turn things inside out and show you a couple of interiors projects we've been working for Redstone plc and Natures Way Foods' brand new factory. Walk this way »
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If you are thinking of moving offices or want to improve your existing environment, you'll be surprised what positive effects expressing brand values and showing off your visual identity can have on morale, working efficiencies and reputation.
Step inside » |
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It's been lovely to see the resurgence of paper craft in design, particularly in the commercial, advertising, television and editorial fields of late. Paper craft has been positively embraced as a bona fide aesthetic for modern design. See some examples » |
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The way services are presented to business customers tends to lack the finesse of modern consumer-focused services. The user experience for business customers seems to have lost out to productivity and profitability. I think it's time for a change » |
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SNIPPETS //
THANK YOU
We would just like to thank all those that took time out to give us some feedback on our NewsCast. The results were very interesting, positive and will help us in redesigning a new format for next year. It stimulated some great ideas on how we can make it more involving and how best to keep in touch with our clients, prospects and suppliers. Watch this space!
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