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When an entrepreneur came to VGroup from a non-cosmetic/pharmaceutical background and wanted to launch a range of male cosmetic products into major retail outlets, we took up the challenge with a mixture of excitement and apprehension. Find out what we did to challenge the likes of LíOreal on the shelves of the major supermarkets and to help win a listing in a supermarket that holds a Royal Warrant with Her Majesty The Queen ... more »
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For a new subscription campaign, FT.com wanted to go right back to the dawn of advertising and try to capture the 1930ís Art Deco feel, using online creative. Specifically, we were asked to capture the aspirational feeling prevalent in airline and cruise ads of that era. Hereís how we did it ... more » |
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Let’s face it; marketers spend a fair whack of money each year on agencies. But do they always get their money’s worth? Who knows - you get what you pay for most of the time in this business, but sometimes companies really don’t get the value for money they deserve ... more » |
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Wouldn’t it be good if there was a way that when new content was added to the website, it also arrived on your desktop, in one handy place where you could check for new content on all of your favorite websites at the same time? Well, luckily there is – using a web technology known as RSS, which stands for Really Simple Syndication. (And we’re not just making that up!) ... more » |
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We love Brighton, and we love the arts. So we REALLY love Brighton when the annual Brighton Festival and Brighton Festival Fringe is in town, throughout the whole of May. There's something for everyone, (and you can come and visit our studios while you're here), so check out the websites and book yourself something before it all sells out. www.brightonfestival.org www.brightonfestivalfringe.org.uk
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