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February was largely about bringing to life our extensive re-naming and branding project for Baringa Partners - an international management consultancy, voted 2nd best place to work in the UK by FT Best Workplaces '08. The new identity was launched in February at the Soho Hotel, London with a high-impact audio-visual Flash presentation. It's been a fantastic journey for both VGroup and Baringa Partners, with the results and client feedback making all the hard work so worthwhile ... read more »
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Following our re-branding of the Langmead Group including Langmead Farms, we set out to create a website that was a little bit different, without breaking the bank. The resulting website is small and perfectly formed, with little special touches that make it a bit different ... just like the Langmead Farms business itself ... more » |
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Emotion plays a key role in keeping customers close as brands pull out the nostalgia trump card to prove their steadfast position in uncertain times. New versions of classic ideas are re-affirming the power brands can have, especially in a crisis situation ... more »
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Brand guidelines are for brand-guided companies - companies that are led by their brand values and beliefs and a strong visual identity. These organisations understand what makes them different and have developed a systematic approach to expressing and managing every aspect of their brand in a consistent and coherent way. Why? Because they know that the most successful businesses are brand-guided ones ... more » |
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We all love bagels, and it's become a veritable ritual for us to enjoy some together in the studio on Friday mornings. We enjoy getting creative with our filling options before we ring our order through to the Bagel Man in Bond Street, but some people take it a little bit further. Senior Designer Bryan Kidd has been fuelling our bagel obsession with his weekly Bagel Facts (he's even started blogging them), but this little gem sent through last week really takes the ... bagel ...
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