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WHAT'S NEW? // BACK TO NATURE
During the rather wet February we’ve been introduced to some fascinating insights via two new ‘eco’ account wins. The first is SALIX, who provide ecological bioengineering solutions; we’ve been commissioned as their full service agency and will start with a brand refresh, website and literature. The second company, Hempal, has pioneered a new manufacturing process that produces a unique, eco friendly and nutritious fishing bait made from hemp seed. We can’t wait to get our teeth stuck into their new marketing! Meanwhile meet Magnuss from Samsung in this month's Case Study, and Rachel, our new Head of Digital, in Snippets. more »
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Maintaining your internal communications and working on your employment branding can help your company keep and attract new employees. VGroup worked with Samsung on a fun project to attract candidates of the very highest caliber for their Research Institute; click through to see what we did and to meet Magnuss. more » |
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The VGroup studio recently attended BrightType, the first in a series of seminars from the South Coast Design Forum (SCDF). The seminar focused on a typographic discussion with Bruno Maag, co-owner of the excellent font foundry Dalton Maag and supporting speaker, Richard Rutter from Clearleft. more »
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Sound is a powerful marketing tool that isn’t always taken into consideration, or taken seriously. But sound branding – or audio branding - can make you stand out from the rest and make your brand more memorable. Read on to find out more about how audio branding can be used and what the advantages are. more » |
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A year is a long time in Digital Media. Rachel Adler, VGroup’s new Head of Digital Media, looks back on 13 years in websites, from animated flaming torches to launching Paul Smith’s new online shop, and explains how your business could benefit from her expertise.
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