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Well, we are ... kind of. The highlight of 2007 for us was definately our own rebrand. After a year of furrowed brows, spirited debate and exuberance, Vision was reincarnated as VGroup.
VGroup is a group of specialists: in marketing, branding, design and interactive media. We're organised into small, dynamic teams applying exactly the skills required across both individual and integrated projects. Find out more about us, the clients we work with and of course our visual identity system at www.vgroup.com ... more »
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Tesco’s Fresh&Easy convenience stores in the US have teamed up with Wild Rocket Foods and launched with a new brand identity created by VGroup. Wild Rocket are an exciting, innovative, and consumer focused full-line processor of convenience fruit and vegetable food products aiming to grow from $30m to $400m in 3-5 years. ... more » |
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In other birthdays, Helvetica, our favourite typeface and the base typeface for our new identity, was 50 years old in 2007.
The Helvetica font was designed in Switzerland in 1957.
Look again at Orange mobile phones, Marks & Spencer, 3M, New York subway signage, GAP clothing and you start to realise what a huge impact this modernist font has had on our society
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Myspace, Facebook, LinkedIn . . all part of the booming digital phenomena known as social networking. But how can any of these things help you on a business level? LinkedIn.com is world’s largest professional networking tool – and with over 1 million people signing up each week, it's worth checking out how being LinkedIn can boost your business ... more » |
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We could say that the best thing out of the studio in 2007 is the new version of our content management system, V:CMS. But while it sports super-smooth usability and workflow and is simple powerful and flexible all at the same time, it’s nowhere near as lovely as our Creative Director Greg's new baby Erin. She’s definitely the best thing he helped make last year! But the CMS really is great. If you would like more information or to arrange an online demo, enquire here.
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