VGROUP: MARKETING BRANDING DESIGN INTERACTIVE

TURN YOUR IMAGES ON!

WHAT'S NEW?// 3 IS THE MAGIC NUMBER... WHEN IT COMES TO PITCHES!

Wow. It's been such an exciting month. We are delighted to announce three new account wins this month! We've been appointment as brand consultants for The Structure Group, an international consulting company voted No.2 Best Workplace in the UK 2008 by the FT; integrated agency to Global Development Group, luxury overseas property developer; and design and branding agency to Proporta.com, designers and manufacturers of tech-fashion mobile device cases and accessories. Needless to say there's been a few celebratory drinks had all round!

CASE STUDY// NATURES WAY FOODS

When Natures Way Foods commissioned VGroup to create a stronger brand identity to reflect their growing business, it was a natural progression. Following VGroup's rebranding work for other companies in the Langmead Group, the new NWF identity brings the brand in line with the 'family' or 'suite' of identities created for Langmead Farms and Wild Rocket Foods... more »

Case Study

KNOWLEDGE// AUDIO BRANDING

Audio branding, or sonic branding, as it is sometimes called, is the use of sound to reinforce brand identity. Audio branding is increasingly becoming a vehicle for conveying a memorable message to targeted consumers - currently over 70 of the UK's top 200 advertisers use some consistent audio branding as part of their corporate identity... more »

Comment

TRENDS// DIGIT-ALL PRINTING

Printing has come a long way since the first woodblocks in 200AD. Here we outline some of the innovations in digital printing, which include new techniques and textiles that can printed on that make imagination, not technology, your only limit... more »

Knowledge

SNIPPETS// OUR LUCKY MASCOT

The domesticated wolf. The dog. Man's best friend. There are an estimated 400 million of them in the world, all shapes and sizes and different kinds - companion dogs, working dogs, rescue dogs, stray dogs, hot dogs... And then you get office dogs... more »