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Setting the scene this month is easy with temperatures and client work hotting up. We're showcasing a branding project for Kenos Consulting, international human capital transformation specialists. Also hot off the press is a new company brochure for KNEIP, the global fund distribution people, and a tasty website for Lasting Leaf; check out the Waitrose stores it sells in! Finally, thanks to everyone who heaped praise on our new baby www.vgroup.com and we wish Marie (account manager extraordinaire) all the best on maternity leave. Take a look at Kenos »
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Following last month’s Lasting Leaf bagged salads launch in Waitrose, we’ve designed and built a new website to optimise brand awareness and raise the product’s profile. We're ‘telling the story’ to engage with consumers by providing information on the full range, how it works and recipes. Get a taste » |
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There is a new technical revolution evolving, taking the best bits of mass production and custom-made. It is called mass customisation. Increasingly companies are identifying this strategic manufacturing technique as an opportunity. We find it in the cars we drive, on our feet and in greetings cards. Make it yours »
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Online fashion retailers are seen by many female consumers as an uninspiring experience channel to shop. The true insight into the way women shop for clothes is interaction and trying the item on. Online retailers are coming to terms with this discovery and are improving experiences and features. Find out how » |
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Do we still need a ‘home’ link in the top-level navigation? It is a long established custom to have a link to a website’s homepage included in the top-level navigation, but why do we do this? Is it really a good idea? And can a site work without a home link in the navigation?
Here are my thoughts »
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