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We‘re very excited about the launch of a new range of bagged salads, a brilliant, innovative brand called ‘Lasting Leaf‘; in Waitrose stores nationwide today! VGroup were tasked with product research, naming, packaging design and launch materials, see article. We've also recently won two new clients - human capital management firm Kenos, and UdellGroup who mentor business executives and high net worth individuals to achieve more fulfilling and successful lives. We‘re at the beginning of the road with both, undertaking initial brand research, which will manifest itself in new visual identities and communications. Read our blog »
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It‘s great to see one of our design projects hitting the shelves. Lasting Leaf, a new brand innovation in bagged salads from Natures Way Foods, is now available for purchase in Waitrose stores across the country. We‘ve been involved from brand research to the finished packaging designs. Find out how » |
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A company brochure is a marketing tool that most businesses have and reguarly renew when rebranding or changing the company's offer. It can be a daunting prospect to creating your brochure content. Luckily help is at hand! VGroup know how to get the best from your content. Read our top brochure tips »
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VGroup often get asked ‘how can I open logo.eps?‘ or ‘Is there any free software available for viewing EPS files?‘ so I‘ll kick-off our series of tips and how-to articles with the answer. I‘ll explain what an EPS file is and why designers like that format, then some tips on how to work with them. Crack open your EPS files » |
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The Pantone matching system has been around now for almost 50 years, setting standards in colour production the world over. This month saw the release of the Pantone Plus Series which comprises of 566 new colours, a revised chromatic colour flow, and a set of digital tools.
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