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November has flown by and all of a sudden we're looking forward to our Christmas party and next year's promised green shoots for the economy. We've worked on some interesting projects this month including an inspired naming and branding project for a new national vocal school looking to franchise (see below). Talking of green shoots, we've also designed and built an educational microsite for Natures Way Foods' Field to Fork project with an interactive animated virtual tour showing how fresh salads are processed and the journey they take from field to fork. Why not take the tour. It's fun! ... more »
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Following the popularity of shows like The XFactor, Pop-Idol and Last Choir Standing, singing has become one of the nation's favourite pastimes. So, when we were asked to conjure up a name and logo for a new international singing school business we jumped at the chance... more » |
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When a company commissions a new website they often focus on trying to create a mirror of their organisational hierarchy on the web, or focus the site's functionality around their business structure and business aims. Sounds logical, doesn't it? Well, maybe ... more »
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Sometimes I design by numbers. Well, one number to be precise. 1.6180339887.
Strange? Not so, people have been using this number since the ancient Greeks,
perhaps even before that. But why is it so popular, what does it mean, and
how can a number help to design successful communications? ... more » |
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Would it surprise you that the microblog Twitter (today valued at $1 billion) paid less then $15 for their original little bird? Or that Nike's Swoosh creator only got $35? How could such famous symbols have been acquired for such small amounts? ...
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