Connections Recruitment Consultants

A brand to match all ambitions

In the increasingly sophisticated recruitment sector, Connections needed an edge in the market and a focus for their team. They asked us for a new brand centred on a big idea.

Our solution tapped straight into the values and ambition of three core audiences. ‘Ambitions_matched’ has instant appeal for clients, candidates and employees alike; meanwhile the contemporary visual identity is alive with connections.

Integrated across all company communications, the new brand identity focuses the business strategy around a vibrant brand strategy: Connections_reinvented.

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  • BRANDING PROPOSITION AND POSITIONING
  • LOGO & VISUAL IDENTITY
  • STATIONERY
  • COPYWRITING
  • WEBSITE DESIGN
  • RESPONSIVE WEB DEVELOPMENT
  • PHOTOGRAPHY & ART DIRECTION
  • SYSTEMS INTEGRATION
  • SIGNAGE DESIGN
  • BRANDING LAUNCH PRESENTATION

Right from the start our branding agency VGROUP understood we were a B2B services business looking not only to define our brand but also to communicate this through a distinctive visual identity. Every step of the way from defining exactly what deliverables we could expect through to a passionate involvement in the finished designs, the team shone. I’d have no hesitation in recommending VGROUP and hope to work together in the future

Henry Wellesley-Davies
Head of Operations and Major Accounts
Connections

Fox & Rose Luxury online clothing retailer

Fashioning a new ecommerce brand

Beautiful. Elegant. Seductive. Fox & Rose’s ethos reflects its collections: luxury lingerie hand-selected from the best British designers. But as a start-up brand in the competitive world of online retail, the company had to stand up and stand out immediately. We created a beguiling brand that exuded heritage as well as luxury. The ecommerce website is a pleasure to view and use. The identity runs exquisitely across packaging and stationery. The results can be seen in press coverage, customer praise and growing sales.

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  • BRAND PERSONALITY & POSITIONING
  • LOGO & VISUAL IDENTITY
  • PACKAGING
  • PRINT MANAGEMENT
  • ECOMMERCE WEBSITE DESIGN
  • PHOTOGRAPHY & ART DIRECTION
  • VIDEO PRODUCTION

VGROUP took care to understand the concept behind Fox & Rose and our brand values. They quickly came up with a solution which aligned with our vision for the brand. They developed it further from print to an e-commerce website and packaging. I believe the quality of VGROUP’s work has been a key contributor to the success of Fox & Rose thus far.

Alexandra Miro
Director
Fox & Rose

Intelogy Business Systems Technology

Intelligent technology brought to life

When a business with ambitions doubts its name, it’s time to change. Tasked with renaming and rebranding BMN – a meaningless three-letter acronym – we began by defining their brand and positioning. The name ‘Intelogy’ was conceived from uncovering their core insight; ‘Intelligently Enabled Business Technology’.

Application of the brand included planning, designing and project managing their office environment. From wall colours, furniture and fabrics to lighting, signage and manifestations, the results have increased efficiency, boosted morale and given the marketing team the tools they needed to grow the business.

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  • BRANDING STRATEGY
  • NAMING
  • LOGO & VISUAL IDENTITY
  • STATIONERY & FORMS
  • WEBSITE DESIGN
  • WORKSPACE DESIGN
  • WORKSPACE FIT-OUT
  • SIGNAGE

VGROUP worked with us to develop a new name and identity that much more effectively reflects our core values and services. They provided reassurance and leadership throughout a comprehensive rebranding and office refurbishment programme bringing relevant experience, empathy and a flexible approach. Their creative services were backed up by a depth of analysis, consideration and thought… they’ve helped place Intelogy firmly on the path to future growth.

Ryan Green
Managing Director
Intelogy

Investance Group Management Consulting

A new brand vision for global success

Investance is a global management consulting success story, averaging 45% annual growth as it approached its tenth anniversary.

Ever-progressive, the firm saw the need to raise awareness of its financial services expertise via a new brand communications strategy. The new logo, visual identity and website we created were at the heart of this.

With over 70 clients in ten countries and 300 employees in France, North America, The Netherlands, Hong Kong, Singapore, India and the UK, Investance now has an exciting brand platform driving its phenomenal growth.

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  • BRAND POSITIONING
  • LOGO & VISUAL IDENTITY
  • BRAND GUIDELINES
  • WEBSITE DESIGN & DEVELOPMENT
  • LITERATURE
  • DIGITAL TEMPLATES
  • ILLUSTRATION & ART DIRECTION
  • EXHIBITION STANDS
  • BRAND LAUNCH PRESENTATION

Just to say many, many thanks to all the VGROUP team for a fantastic job. It is a huge leap forward for the company and I know we can build on this for the future. We look forward to working with you going forward as well.

Simon Drury
Global Head of Marketing
Investance Group

Natures Way Foods Fresh produce manufacturing

Growing a brand inside out naturally

Natures Way Foods began in 1994 by the Langmead brothers. Their big idea was to combine the freshest lettuce with the latest food manufacturing technology. NWF now employ more than 900 people and operate three manufacturing units. They’re a one-stop-shop for fresh, healthy and convenient products created with the consumer in mind.

Our partnership with NWF began with a new identity built around a suitably fresh and friendly logo. We then rolled this out across digital and offline channels, and continue to help them develop their brand across product packaging, marketing communications and environmental design.

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  • BRAND ARCHITECTURE
  • LOGO & VISUAL IDENTITY
  • EMPLOYER BRANDING
  • BRAND GUIDELINES
  • LITERATURE
  • PACKAGING DESIGN
  • PHOTOGRAPHY & ART DIRECTION
  • WEBSITE DESIGN & DEVELOPMENT
  • DIGITAL PRESENTATION
  • SIGNAGE SYSTEMS
  • INTERIOR DESIGN

I’ve worked with many agencies for many years – good and bad – and I’ve only ever stuck with ones that I enjoy working with and those where there is a joint respect and understanding for each other’s roles and skills. I feel a huge degree of warmth and empathy with VGROUP which makes me feel comfortable and able to trust you to get on with things with the right interests and vision at your heart.

Sarah Baldock
Sales and Marketing Director
Natures Way Foods

Baringa International Management Consultants

Rebranding an award-winning management consultancy

Specialist consultants in energy, utilities and finance, Baringa Partners (formerly The Structure Group) have ranked in the top ten spot for the ninth successive year by the Great Place to Work® Institute.

We helped them capture their strong values and clear brand personality – quality-focused and professional yet warm and approachable – in an inspiring name and brand identity.

With this bold new showcase (and brand management support to make the most of it), Baringa Partners now looks and sounds every bit as impressive as its unique culture feels.

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  • STRATEGIC BRAND POSITIONING
  • BRANDING PROPOSITION & PERSONALITY
  • NAMING
  • LOGO & VISUAL IDENTITY
  • BRAND GUIDELINES
  • BRAND LAUNCH PRESENTATION
  • WEBSITE DESIGN & DEVELOPMENT
  • LITERATURE
  • PHOTOGRAPHY & ART DIRECTION
  • EXHIBITION GRAPHICS

I just wanted to also drop you a note to thank you for everything VGROUP (our branding agency) has done to help us with this launch. The quality of the website, the literature, the logo, etc has been absolutely top class. I know a LOT of hard work and creative thinking went into the rebrand launch, so I wanted to send out my personal thanks.

Mohamed Mansour
Managing Partner
Baringa Partners LLP

Archer Hoblin Construction and Interiors

Building a brand architecture

After 20 years working its way to the head of the construction industry, Archer-Hoblin saw the downturn as an opportunity to review its strategy and redefine its structure.

The firm viewed rebranding as a critical part of its expansion plans, enabling the business to retain a core set of values while giving each subsidiary division its own character.

We responded with a fresh identity and robust brand architecture that included a comprehensive suite of marketing collateral for each division.

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  • STRATEGIC BRANDING
  • LOGO & VISUAL IDENTITY
  • LITERATURE
  • PRINT MANAGEMENT
  • BRAND BOOK
  • DIGITAL PRESENTATION
  • LITERATURE
  • ADVERTISING
  • STATIONERY
  • SIGNAGE

Thanks for all the hard work… You have shown a great understanding of our business and helped make our complicated hierarchy of businesses easy to understand. We’re very pleased with the outcome and feel that hiring VGROUP as our branding agency was a great choice; please pass on our thanks to the whole team.

Geraint Whalley
Managing Director
Archer-Hoblin Group

Populis Digital Media

A name and identity for a connected world

Populis is Europe’s largest source of independent multilingual online content, seen by 50 million monthly visitors via its network of 500 web properties. The company approached us under its former name, GoAdvertising, looking for a new brand direction.

The interconnected digital world inspired our thinking at every stage: in a name derived from the Latin populus; in the fluid, web-friendly visual identity; in the bold strapline ‘A World of Media’.

From launch onwards, our marketing and brand management support have helped Populis keep audiences inspired and engaged.

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  • NAMING
  • STRATEGIC BRAND EVALUATION
  • LOGO & VISUAL IDENTITY
  • BRAND BOOK
  • BRAND LAUNCH PRESENTATION
  • WEBSITE DESIGN
  • PRESENTATION TEMPLATES
  • LITERATURE
  • EXHIBITION GRAPHICS
  • PROMOTIONAL ITEMS
  • SIGNAGE

We are delighted with the finished project. We have a new name that reflects our core business and values perfectly and a strong, elegant yet eye catching logo with marketing materials to support our business. It was an extremely well executed global rebrand on all levels and I would like to thank the team for their hard work and support throughout the roll out process.

Amanda Lorenzani
Head of Communications
Populis Media

McLarens Group Global Insurance Claims Management

Merging brands; Uniting values

When world-leading claims management firms McLarens and Airclaims merged, the resulting company needed a clear vision and shared values to rally around.

We worked in close partnership with the merged McLarens to uncover and express these, then put them at the heart of a new corporate identity and suite of marketing communications.

With new acquisitions planned, the brand is flexible enough to welcome new additions to the group. Our comprehensive brand guidelines will ensure total consistency throughout.

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  • STRATEGIC BRAND EVALUATION
  • BRAND ARCHITECTURE
  • LOGO & VISUAL IDENTITY
  • BRAND GUIDELINES
  • LITERATURE
  • WEBSITE DESIGN & DEVELOPMENT
  • BRAND LAUNCH PRESENTATION
  • EXHIBITION GRAPHICS
  • SIGNAGE

McLarens and Airclaims are two strong and established global brands and it was always going to be a challenge to smoothly integrate the two with a new visual identity and common set of brand values. By going back to basics and gaining an understanding of both businesses, with the added pressure of a very tight deadline, VGROUP created a fresh, modern look that have been received positively and will help support the growth of the company well in to the future

Doug Horne
Director of Marketing
Airclaims & McLarens

SHL GROUP Talent management solutions

111 countries. 30 languages. One brand.

SHL Group leads the world in talent management, providing employment testing tools to many of the world’s top companies. When the time came to refresh its corporate identity in 40 countries and 30 languages, SHL turned to us.

We repositioned the company as a tech-savvy, people-centred modern market leader. We developed a sophisticated visual identity and defined clear messaging for myriad audiences in different countries. Then we got to work rolling all this out across a huge range of product brands, print materials and digital channels.

In 2012 SHL was acquired by CEB for £394m and now trades under the CEB brand.

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  • STRATEGIC BRAND EVALUATION
  • BRAND ARCHITECTURE
  • LOGO & VISUAL IDENTITY
  • PRODUCT IDENTITY
  • BRAND LAUNCH PRESENTATION
  • WEBSITE DESIGN
  • PRESENTATION TEMPLATES
  • BRAND GUIDELINES
  • LITERATURE
  • ADVERTISING
  • SIGNAGE

Thanks to VGROUP, now we have the tools to help change perceptions, drive new marketing initiatives and unite the company around a practical and integrated brand identity system.

Lynne Gillan
Group Product & Marketing Director
SHL Group