our work / 1

We make brands make business sense at every stage of the cycle.

We’ve helped clients change names, launch new products and update their brand image to respond to competitive pressure.

We’ve built start-up brands, supported growth and strategic changes, and steered brands through mergers and acquisitions.

Work with us to:

  • Define your brand values, proposition and difference
  • Refresh a brand identity and communications
  • Realign your brand strategy to a business strategy
  • Empower employees around a shared vision
  • Align all communications across digital and print
  • Gain an edge over competitors
  • Launch or relaunch a business or product
  • Discover new markets and own them
  • Merge brands following acquisition
  • Prepare for an acquisition or MBO/MBI
  • Build brand value with a view to selling

Groundsure Property and land information services

The UK’s #1 provider of location intelligence

Groundsure started in 2001 offering paper-based environmental search reports to the legal conveyancing profession. In 2013 they launched .MAP to provide mapping and data for architects, surveyors and environmental consultants.

As the environmental search and land use market was evolving fast Groundsure needed to change. We merged the two brands, positioned Groundsure to be the # 1 provider of Location Intelligence to the UK property and land use market and developed a set of values creating a common sense of purpose and alignment to a single, shared vision.

Today, their fresh new visual identity aligns to a robust brand proposition and messaging, brand toolkit and brand guidelines. Groundsure’s marketing team are now able to deliver a more brand-led approach to marketing the business and support future growth ambitions.

  • BRAND PROPOSITION
  • BRAND POSITIONING
  • BRAND LANGUAGE GUIDE
  • LOGO DESIGN
  • VISUAL IDENTITY
  • ICONOGRAPHY DESIGN
  • PHOTOGRAPHY STYLING
  • INTEGRATED COMMS DESIGN
  • BRAND GUIDELINES

My objective with the brand review was to understand and define our brand essence as well as develop and enhance our visual identity. The chosen agency would have to hit the ground running understand our past and help us deliver our future. VGROUP did just that, they just got us. They worked with us seamlessly and effectively as an extended part of our Team from project start to finish. The work VGROUP has done for us makes the marketing Team’s job easier and delivery better. Thank you VGROUP – I would recommend you to anyone.

Rebecca Manville
Marketing Director
Groundsure

Cognizant Global leader in business and technology

Building a stronger fintech brand

Cognizant approached VGROUP to help them transform their financial services, banking and insurance division communications.

A unique branded look has been created to work alongside the established corporate brand identity, using bespoke illustration, info-graphics and iconography to ensure their marketing materials stand out.

We also work closely with their teams to design distinctive, individual looking new business communications to support their bid processes which have been intrinsic to winning multi-million pound contracts..

  • VISUAL IDENTITY
  • ILLUSTRATION
  • LITERATURE
  • ADVERTISING
  • WEBSITE DESIGN
  • RESPONSIVE WEB BUILD

Enfield Safety supplies

Rebranding as the catalyst for change

Enfield Safety provide personal protective equipment and corporate workwear to the construction and industrial sectors. When their 40 year celebration came up they decided to rebrand and use it as a catalyst for change.

VGROUP advised on brand strategy, created a new logo/visual identity and produced an extensive range of communications to give Enfield stand-out and compete more effectively in their marketplace. With a new brand promise, brand guidelines and strapline, ‘Safety. Delivered’ Enfield are using their rebrand to unite employees and drive further growth.

  • PROPOSITION & POSITIONING
  • BRAND LANGUAGE GUIDE
  • LOGO DESIGN & VISUAL IDENTITY
  • CATALOGUE DESIGN
  • RESPONSIVE WEBSITE DESIGN
  • BRAND GUIDELINES

VGROUP offered a structured and tangible approach with a clear step-by-step process. Laser attention to detail, unbounded creative flair, constant client support and industry leading advice has made this a thoroughly enjoyable experience. A difficult project with high level expectations and VGROUP carried it off in their calm, efficient, effective and professional manner.

Hans Stacey
Director
Enfield Safety

DK Music Band Management

Brand reinvented for growth

DK are at the forefront of the music management industry, building and managing commercial bands. Realising the importance of first impressions, they approached VGROUP to realign their brand identity to reflect their true capabilities and positioning in the market.

Following the rebrand they have a more professional image projecting them as the biggest and best in the music management industry. A brand that truly reflects the idea of who they are – DK ‘make it happen’ for young musicians.

www.dkmanagement.co.uk

  • BRAND PROPOSITION
  • STRAPLINE DEVELOPMENT
  • LOGO DESIGN
  • VISUAL IDENTITY
  • WEBSITE DESIGN
  • RESPONSIVE WEBSITE DEVELOPMENT
  • LITERATURE

Working with VGROUP was a breath of fresh air for us. They listened to exactly what we wanted and were able to deliver branding that perfectly matched our needs. The quality of work and communication throughout the process made the daunting task of a complete rebrand extremely easy and stress free! Thanks VGROUP you rock!

Dan Egan
Director
DK Music Management

Investance Group Management Consulting

A new brand vision for global success

Investance is a global management consulting success story, averaging 45% annual growth as it approached its tenth anniversary.

Ever-progressive, the firm saw the need to raise awareness of its financial services expertise via a new brand communications strategy. The new logo, visual identity and website we created were at the heart of this.

With over 70 clients in ten countries and 300 employees in France, North America, The Netherlands, Hong Kong, Singapore, India and the UK, Investance now has an exciting brand platform driving its phenomenal growth.

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  • BRAND POSITIONING
  • LOGO & VISUAL IDENTITY
  • BRAND GUIDELINES
  • WEBSITE DESIGN & DEVELOPMENT
  • LITERATURE
  • DIGITAL TEMPLATES
  • ILLUSTRATION & ART DIRECTION
  • EXHIBITION STANDS
  • BRAND LAUNCH PRESENTATION

Just to say many, many thanks to all the VGROUP team for a fantastic job on our branding and website. It is a huge leap forward for the company and I know we can build on this for the future. We look forward to working with you on this project going forward as well.

Simon Drury
Global Head of Marketing
Investance Group

Fox & Rose Luxury online clothing retailer

Fashioning a new ecommerce brand

Beautiful. Elegant. Seductive. Fox & Rose’s ethos reflects its collections: luxury lingerie hand-selected from the best British designers. But as a start-up brand in the competitive world of online retail, the company had to stand up and stand out immediately. We created a beguiling brand that exuded heritage as well as luxury. The ecommerce website is a pleasure to view and use. The identity runs exquisitely across packaging and stationery. The results can be seen in press coverage, customer praise and growing sales.

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  • BRAND PERSONALITY & POSITIONING
  • LOGO & VISUAL IDENTITY
  • PACKAGING
  • PRINT MANAGEMENT
  • ECOMMERCE WEBSITE DESIGN
  • PHOTOGRAPHY & ART DIRECTION
  • VIDEO PRODUCTION

VGROUP took care to understand the concept behind Fox & Rose and our brand values. They quickly came up with a solution which aligned with our vision for the brand. They developed it further from print to an e-commerce website and packaging. I believe the quality of VGROUP’s work has been a key contributor to the success of Fox & Rose thus far.

Alexandra Miro
Director
Fox & Rose

Intelogy Business Systems Technology

Intelligent technology brought to life

When a business with ambitions doubts its name, it’s time to change. Tasked with renaming and rebranding BMN – a meaningless three-letter acronym – we began by defining their brand and positioning. The name ‘Intelogy’ was conceived from uncovering their core insight; ‘Intelligently Enabled Business Technology’.

Application of the brand included planning, designing and project managing their office environment. From wall colours, furniture and fabrics to lighting, signage and manifestations, the results have increased efficiency, boosted morale and given the marketing team the tools they needed to grow the business.

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  • BRANDING STRATEGY
  • NAMING
  • LOGO & VISUAL IDENTITY
  • STATIONERY & FORMS
  • WEBSITE DESIGN
  • WORKSPACE DESIGN
  • WORKSPACE FIT-OUT
  • SIGNAGE

Our branding agency VGROUP worked with us to develop a new identity that much more effectively reflects our core values and services. They provided reassurance and leadership throughout a comprehensive rebranding and office refurbishment programme bringing relevant experience, empathy and a flexible approach. Their creative services, design concepts and communications were backed up by a depth of analysis, consideration and thought… they have undoubtedly helped place Intelogy firmly on the path to future growth.

Ryan Green
Managing Director
Intelogy

Natures Way Foods Fresh produce manufacturing

Growing a brand inside out naturally

Natures Way Foods began in 1994 by the Langmead brothers. Their big idea was to combine the freshest lettuce with the latest food manufacturing technology. NWF now employ more than 900 people and operate three manufacturing units. They’re a one-stop-shop for fresh, healthy and convenient products created with the consumer in mind.

Our partnership with NWF began with a new identity built around a suitably fresh and friendly logo. We then rolled this out across digital and offline channels, and continue to help them develop their brand across product packaging, marketing communications and environmental design.

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  • BRAND ARCHITECTURE
  • LOGO & VISUAL IDENTITY
  • EMPLOYER BRANDING
  • BRAND GUIDELINES
  • LITERATURE
  • PACKAGING DESIGN
  • PHOTOGRAPHY & ART DIRECTION
  • WEBSITE DESIGN & DEVELOPMENT
  • DIGITAL PRESENTATION
  • SIGNAGE SYSTEMS
  • INTERIOR DESIGN

I’ve worked with many agencies for many years – good and bad – and I’ve only ever stuck with ones that I enjoy working with and those where there is a joint respect and understanding for each other’s roles and skills. I feel a huge degree of warmth and empathy with VGROUP which makes me feel comfortable and able to trust you to get on with things with the right interests and vision at your heart.

Sarah Baldock
Sales and Marketing Director
Natures Way Foods

Arun Veterinary Group Veterinary Practice

A new breed of practice

Arun Veterinary Group is a privately owned animal practice serving mid Sussex with a reputation for exceptional care for over 40 years. The current owners wanted to transform the brand and differentiate it from other practices in the sector, many of whom conform to predictable visual identity and clinical functional interior spaces.

The completely new practice at Ashington was built as a platform to launch the new aesthetic across the Group and planned Vet Ventures franchise. The highly technical specification throughout and the latest in surgery machinery was incorporated with an element of heritage, quality and quintessential Britishness.

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  • LOGO & VISUAL IDENTITY
  • STATIONERY
  • WEBSITE DESIGN AND BUILD
  • INTERIOR DESIGN & PLANNING
  • SIGNAGE DESIGN
  • WORKWEAR DESIGN
  • BRAND LAUNCH
  • ADVERTISING

Working to a very tight timescale, ensuring everything was ready for the launch I was extremely impressed by VGROUP’s insight, professionalism and work ethic, and I am delighted with the overall result. The surgery is unique in its design and has received phenomenal feedback from clients and industry representatives alike.

 Thank you VGROUP for helping me transform my vision into reality.

Matthew Gittings
Managing Director
Arun Veterinary Group

McLarens Group Global Insurance Claims Management

Merging brands; Uniting values

When world-leading claims management firms McLarens and Airclaims merged, the resulting company needed a clear vision and shared values to rally around.

We worked in close partnership with the merged McLarens to uncover and express these, then put them at the heart of a new corporate identity and suite of marketing communications.

With new acquisitions planned, the brand is flexible enough to welcome new additions to the group. Our comprehensive brand guidelines will ensure total consistency throughout.

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  • STRATEGIC BRAND EVALUATION
  • BRAND ARCHITECTURE
  • LOGO & VISUAL IDENTITY
  • BRAND GUIDELINES
  • LITERATURE
  • WEBSITE DESIGN & DEVELOPMENT
  • BRAND LAUNCH PRESENTATION
  • EXHIBITION GRAPHICS
  • SIGNAGE

McLarens and Airclaims are two strong and established global brands and it was always going to be a challenge to smoothly integrate the two with a new visual identity and common set of brand values. By going back to basics and gaining an understanding of both businesses, with the added pressure of a very tight deadline, VGROUP created a fresh, modern look that have been received positively and will help support the growth of the company well in to the future

Doug Horne
Director of Marketing
Airclaims & McLarens