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We make brands make business sense at every stage of the cycle.

We’ve helped clients change names, launch new products and update their brand image to respond to competitive pressure.

We’ve built start-up brands, supported growth and strategic changes, and steered brands through mergers and acquisitions.

Work with us to:

  • Define your brand values, proposition and difference
  • Refresh a brand identity and communications
  • Realign your brand strategy to a business strategy
  • Empower employees around a shared vision
  • Align all communications across digital and print
  • Gain an edge over competitors
  • Launch or relaunch a business or product
  • Discover new markets and own them
  • Merge brands following acquisition
  • Prepare for an acquisition or MBO/MBI
  • Build brand value with a view to selling

TCC Group Financial Services Compliancy

Bringing clarity to branding complexity

Since 2008, financial services regulation has changed beyond all recognition. But the upheaval hasn’t just affected regulated businesses. In a landscape shifting from box-ticking to culture change, compliance consultants TCC (The Compliance Consortium) had to change to remain relevant.

TCC approached us for a future-facing brand identity. We brought the theme of business transformation to the fore in new strapline ‘Transforming Culture and Conduct’ and core insight ‘We bring clarity to complexity, delivering competitive advantage from conduct risk’.

TCC’s new brand personality is expressed in a hand-drawn logo mark symbolising transformation, precision, partnership, agility, clarity and efficiency. The new identity extends out across channels, inspiring internally and supporting client acquisition.

  • BRAND PROPOSITION
  • BRAND POSITIONING
  • LOGO AND VISUAL IDENTITY
  • ICONOGRAPHY DESIGN
  • PHOTOGRAPHIC ART DIRECTION
  • INTEGRATED COMMS DESIGN
  • RESPONSIVE WEBSITE DESIGN & BUILD
  • BRAND GUIDELINES

After 16 years and following some internal soul searching we came to the realisation that our brand no longer represented what we do as a business or, more importantly, how we wanted to be perceived. We knew where we wanted to play in our market but were struggling with a consistent and coherent way to visualise and articulate it. VGROUP showed us the way and with fantastic results! Our positioning and differentiators are now clear, which has helped our internal engagement as much as our client acquisition. Best of all we look more professional, modern and have a brand that befits our future aspirations.

Jenny Budd
Head of Marketing
TCC Group
(Formerly ‘The Consulting Consortium’)

Groundsure Property and land information services

The UK’s #1 provider of location intelligence

Groundsure started in 2001 offering paper-based environmental search reports to the legal conveyancing profession. In 2013 they launched .MAP to provide mapping and data for architects, surveyors and environmental consultants.

In a fast-evolving environmental search and land use market, Groundsure needed to change. Our solution was to merge the two brands and position Groundsure as the #1 provider of Location Intelligence to the UK property and land use market. Our new set of values created a common sense of purpose, aligned to a single, shared vision.

Today, Groundsure has a reinvigorated visual identity, joined up to a robust brand proposition and messaging, brand toolkit and brand guidelines. The marketing team can confidently deliver a brand-led approach to support future growth ambitions.

  • BRAND PROPOSITION & POSITIONING
  • BRAND LANGUAGE GUIDE
  • LOGO & VISUAL IDENTITY
  • ICONOGRAPHY
  • INTEGRATED COMMS DESIGN
  • BRAND GUIDELINES

My objective with the brand review was to understand and define our brand essence as well as develop and enhance our visual identity. Our agency would have to understand our past and help us deliver our future. VGROUP did just that, they just got us. They worked with us seamlessly and effectively as an extended part of our Team from project start to finish. The work VGROUP has done for us makes the marketing Team’s job easier and delivery better. Thank you VGROUP – I would recommend you to anyone.

Rebecca Manville
Marketing Director
Groundsure

Cognizant Global leader in business and technology

Building a stronger fintech brand

Cognizant approached VGROUP to help them transform their financial services, banking and insurance division communications.

A unique branded look has been created to work alongside the established corporate brand identity, using bespoke illustration, info-graphics and iconography to ensure their marketing materials stand out.

We also work closely with their teams to design distinctive, individual looking new business communications to support their bid processes which have been intrinsic to winning multi-million pound contracts.

  • VISUAL IDENTITY
  • ILLUSTRATION
  • LITERATURE
  • ADVERTISING
  • WEBSITE DESIGN
  • RESPONSIVE WEB BUILD

Enfield Safety supplies

Rebranding as the catalyst for change

Enfield Safety provide personal protective equipment and corporate workwear to the construction and industrial sectors. When their 40 year celebration came up they decided to rebrand and use it as a catalyst for change.

VGROUP advised on brand strategy, created a new logo/visual identity and produced an extensive range of communications to give Enfield stand-out and compete more effectively in their marketplace. With a new brand promise, brand guidelines and strapline, ‘Safety. Delivered’ Enfield are using their rebrand to unite employees and drive further growth.

  • PROPOSITION & POSITIONING
  • BRAND LANGUAGE GUIDE
  • LOGO DESIGN & VISUAL IDENTITY
  • CATALOGUE DESIGN
  • RESPONSIVE WEBSITE DESIGN
  • BRAND GUIDELINES

VGROUP offered a structured and tangible approach with a clear step-by-step process. Laser attention to detail, unbounded creative flair, constant client support and industry leading advice has made this a thoroughly enjoyable experience. A difficult project with high level expectations and VGROUP carried it off in their calm, efficient, effective and professional manner.

Hans Stacey
Director
Enfield Safety

DK Music Band Management

Brand reinvented for growth

DK are at the forefront of the music management industry, building and managing commercial bands. Realising the importance of first impressions, they approached VGROUP to realign their brand identity to reflect their true capabilities and positioning in the market.

Following the rebrand they have a more professional image projecting them as the biggest and best in the music management industry. A brand that truly reflects the idea of who they are – DK ‘make it happen’ for young musicians.

www.dkmanagement.co.uk

  • BRAND PROPOSITION
  • STRAPLINE DEVELOPMENT
  • LOGO DESIGN
  • VISUAL IDENTITY
  • WEBSITE DESIGN
  • RESPONSIVE WEBSITE DEVELOPMENT
  • LITERATURE

Working with VGROUP was a breath of fresh air for us. They listened to exactly what we wanted and were able to deliver branding that perfectly matched our needs. The quality of work and communication throughout the process made the daunting task of a complete rebrand extremely easy and stress free! Thanks VGROUP you rock!

Dan Egan
Director
DK Music Management

Investance Group Management Consulting

A new brand vision for global success

Investance is a global management consulting success story, averaging 45% annual growth as it approached its tenth anniversary.

Ever-progressive, the firm saw the need to raise awareness of its financial services expertise via a new brand communications strategy. The new logo, visual identity and website we created were at the heart of this.

With over 70 clients in ten countries and 300 employees in France, North America, The Netherlands, Hong Kong, Singapore, India and the UK, Investance now has an exciting brand platform driving its phenomenal growth.

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  • BRAND POSITIONING
  • LOGO & VISUAL IDENTITY
  • BRAND GUIDELINES
  • WEBSITE DESIGN & DEVELOPMENT
  • LITERATURE
  • DIGITAL TEMPLATES
  • ILLUSTRATION & ART DIRECTION
  • EXHIBITION STANDS
  • BRAND LAUNCH PRESENTATION

Just to say many, many thanks to all the VGROUP team for a fantastic job. It is a huge leap forward for the company and I know we can build on this for the future. We look forward to working with you going forward as well.

Simon Drury
Global Head of Marketing
Investance Group

Fox & Rose Luxury online clothing retailer

Fashioning a new ecommerce brand

Beautiful. Elegant. Seductive. Fox & Rose’s ethos reflects its collections: luxury lingerie hand-selected from the best British designers. But as a start-up brand in the competitive world of online retail, the company had to stand up and stand out immediately. We created a beguiling brand that exuded heritage as well as luxury. The ecommerce website is a pleasure to view and use. The identity runs exquisitely across packaging and stationery. The results can be seen in press coverage, customer praise and growing sales.

download case study

  • BRAND PERSONALITY & POSITIONING
  • LOGO & VISUAL IDENTITY
  • PACKAGING
  • PRINT MANAGEMENT
  • ECOMMERCE WEBSITE DESIGN
  • PHOTOGRAPHY & ART DIRECTION
  • VIDEO PRODUCTION

VGROUP took care to understand the concept behind Fox & Rose and our brand values. They quickly came up with a solution which aligned with our vision for the brand. They developed it further from print to an e-commerce website and packaging. I believe the quality of VGROUP’s work has been a key contributor to the success of Fox & Rose thus far.

Alexandra Miro
Director
Fox & Rose

Intelogy Business Systems Technology

Intelligent technology brought to life

When a business with ambitions doubts its name, it’s time to change. Tasked with renaming and rebranding BMN – a meaningless three-letter acronym – we began by defining their brand and positioning. The name ‘Intelogy’ was conceived from uncovering their core insight; ‘Intelligently Enabled Business Technology’.

Application of the brand included planning, designing and project managing their office environment. From wall colours, furniture and fabrics to lighting, signage and manifestations, the results have increased efficiency, boosted morale and given the marketing team the tools they needed to grow the business.

download case study

  • BRANDING STRATEGY
  • NAMING
  • LOGO & VISUAL IDENTITY
  • STATIONERY & FORMS
  • WEBSITE DESIGN
  • WORKSPACE DESIGN
  • WORKSPACE FIT-OUT
  • SIGNAGE

VGROUP worked with us to develop a new name and identity that much more effectively reflects our core values and services. They provided reassurance and leadership throughout a comprehensive rebranding and office refurbishment programme bringing relevant experience, empathy and a flexible approach. Their creative services were backed up by a depth of analysis, consideration and thought… they’ve helped place Intelogy firmly on the path to future growth.

Ryan Green
Managing Director
Intelogy

Natures Way Foods Fresh produce manufacturing

Growing a brand inside out naturally

Natures Way Foods began in 1994 by the Langmead brothers. Their big idea was to combine the freshest lettuce with the latest food manufacturing technology. NWF now employ more than 900 people and operate three manufacturing units. They’re a one-stop-shop for fresh, healthy and convenient products created with the consumer in mind.

Our partnership with NWF began with a new identity built around a suitably fresh and friendly logo. We then rolled this out across digital and offline channels, and continue to help them develop their brand across product packaging, marketing communications and environmental design.

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  • BRAND ARCHITECTURE
  • LOGO & VISUAL IDENTITY
  • EMPLOYER BRANDING
  • BRAND GUIDELINES
  • LITERATURE
  • PACKAGING DESIGN
  • PHOTOGRAPHY & ART DIRECTION
  • WEBSITE DESIGN & DEVELOPMENT
  • DIGITAL PRESENTATION
  • SIGNAGE SYSTEMS
  • INTERIOR DESIGN

I’ve worked with many agencies for many years – good and bad – and I’ve only ever stuck with ones that I enjoy working with and those where there is a joint respect and understanding for each other’s roles and skills. I feel a huge degree of warmth and empathy with VGROUP which makes me feel comfortable and able to trust you to get on with things with the right interests and vision at your heart.

Sarah Baldock
Sales and Marketing Director
Natures Way Foods

Arun Veterinary Group Veterinary Practice

A new breed of practice

Arun Veterinary Group is a privately owned animal practice serving mid Sussex with a reputation for exceptional care for over 40 years. The current owners wanted to transform the brand and differentiate it from other practices in the sector, many of whom conform to predictable visual identity and clinical functional interior spaces.

The completely new practice at Ashington was built as a platform to launch the new aesthetic across the Group and planned Vet Ventures franchise. The highly technical specification throughout and the latest in surgery machinery was incorporated with an element of heritage, quality and quintessential Britishness.

download case study

  • LOGO & VISUAL IDENTITY
  • STATIONERY
  • WEBSITE DESIGN AND BUILD
  • INTERIOR DESIGN & PLANNING
  • SIGNAGE DESIGN
  • WORKWEAR DESIGN
  • BRAND LAUNCH
  • ADVERTISING

Working to a very tight timescale, ensuring everything was ready for the launch I was extremely impressed by VGROUP’s insight, professionalism and work ethic, and I am delighted with the overall result. The surgery is unique in its design and has received phenomenal feedback from clients and industry representatives alike.

 Thank you VGROUP for helping me transform my vision into reality.

Matthew Gittings
Managing Director
Arun Veterinary Group