News / acumen

Branding, Brand Identity, Re-brand, Recruitment Branding

Pulse, a leading UK and international provider of health and social care staffing and solutions appointed VGROUP to define, articulate and communicate their brand and bring it into the 21st century… here’s their story.

Established in 1987, Pulse now has over 5000 people working for them every day. They had a lacklustre and dated identity, a complex brand structure with inconsistent communications and an undefined tone of voice.

Through research with key stakeholders, we first established a clear vision and mission. We then defined their values, brand promise and core insight which in turn guided the strapline ‘People Perfectly Placed’ as well as the redesign of their logo, visual identity and communications.

Pulse brand guidelines Pulse brand language guide

 

With a comprehensive style guide to use, Pulse are now able to consistently project their true brand values with warmth, compassion and clarity, helping to help set them apart in a competitive sector and guide the design of ongoing marketing collateral.

Pulse Jobs brochure

 

 Following a lengthy tender process reviewing many creative agencies we chose VGROUP as the agency to rebrand our Pulse staffing business. We work in a fast paced industry with a fairly complex brand structures. The team at VGROUP helped simplify our messaging, and develop a brand strategy that facilitates quick and easy expansion into new niche markets. The final brand guidelines have been incredibly well received, both internally and externally, and have assisted with engaging our many audiences. We are now working with them to rebrand two more of our businesses.

Samantha Proctor
Group Commercial Marketing Manager
ICS Group

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