Queen’s Award drives brand realignment

Stelfox are an Executive Search consultancy focusing solely within global Life Sciences. They are committed to providing solutions and creating opportunities through innovation and collaboration.

Following their Queen’s Award for Enterprise and a recent brand review by VGROUP, they decided to change their name from Stelfox to Haybury using our NameTag™ framework. We helped them select a name they felt comfortable with and reflected their culture and values. We then updated their logo, evolved their familiar ‘arrow’ identity and aligned key brand messaging to their strategic ambitions, namely; a focus on quality, global expansion, sector specialisms, personalised service and an ethos of empowering development.

Haybury Logo

To celebrate the launch of the new brand and this exciting phase of expansion we delivered to their office a little surprise on the launch day that we’re told went down rather well…