TCC Group Financial Services Compliancy

Bringing clarity to branding complexity

Since 2008, financial services regulation has changed beyond all recognition. But the upheaval hasn’t just affected regulated businesses. In a landscape shifting from box-ticking to culture change, compliance consultants TCC (The Compliance Consortium) had to change to remain relevant.

TCC approached us for a future-facing brand identity. We brought the theme of business transformation to the fore in new strapline ‘Transforming Culture and Conduct’ and core insight ‘We bring clarity to complexity, delivering competitive advantage from conduct risk’.

TCC’s new brand personality is expressed in a hand-drawn logo mark symbolising transformation, precision, partnership, agility, clarity and efficiency. The new identity extends out across channels, inspiring internally and supporting client acquisition.

www.tcc.group

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  • BRAND PROPOSITION
  • BRAND POSITIONING
  • LOGO AND VISUAL IDENTITY
  • ICONOGRAPHY DESIGN
  • PHOTOGRAPHIC ART DIRECTION
  • INTEGRATED COMMS DESIGN
  • RESPONSIVE WEBSITE DESIGN & BUILD
  • BRAND GUIDELINES

After 16 years and following some internal soul searching we came to the realisation that our brand no longer represented what we do as a business or, more importantly, how we wanted to be perceived. We knew where we wanted to play in our market but were struggling with a consistent and coherent way to visualise and articulate it. VGROUP showed us the way and with fantastic results! Our positioning and differentiators are now clear, which has helped our internal engagement as much as our client acquisition. Best of all we look more professional, modern and have a brand that befits our future aspirations.

Jenny Budd
Head of Marketing
TCC Group
(Formerly ‘The Consulting Consortium’)

SP Sourcing Ethical Sourcing Consultants

A brand to build sustainable value

SP Sourcing combines proven sourcing expertise and ethical leadership to build sustainable value at every stage of the supply chain. Having redefined its strategic focus, the company came to us for a brand positioning and identity to match.

We captured the global, sustainable, visionary nature of the business in a conceptual logo marque, colour palette and message platform that gives real standout in the market.

With a strong identity and compelling new suite of marketing communications, SP Sourcing now has the brand tools to fulfil its growth ambitions.

www.spsourcing.co.uk

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  • STRATEGIC BRAND EVALUATION
  • STRAPLINE
  • COPYWRITING
  • LOGO & VISUAL IDENTITY
  • WEBSITE DESIGN AND DEVELOPMENT
  • SEO MARKETING
  • STATIONERY DESIGN
  • CORPORATE BROCHURE
  • PRINT MANAGEMENT

We are delighted with the outcome and experience of working with VGROUP. The process they guided us through delivered a new brand identity that is a true reflection of the ethos of SP Sourcing; it was beyond our expectations. Thank you to all at VGROUP for your hard work and creativity as we look forward to an exciting new chapter for our business.

Andy O’Hare
Managing Partner
SP Sourcing

McLarens Group Global Insurance Claims Management

Merging brands; Uniting values

When world-leading claims management firms McLarens and Airclaims merged, the resulting company needed a clear vision and shared values to rally around.

We worked in close partnership with the merged McLarens to uncover and express these, then put them at the heart of a new corporate identity and suite of marketing communications.

With new acquisitions planned, the brand is flexible enough to welcome new additions to the group. Our comprehensive brand guidelines will ensure total consistency throughout.

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  • STRATEGIC BRAND EVALUATION
  • BRAND ARCHITECTURE
  • LOGO & VISUAL IDENTITY
  • BRAND GUIDELINES
  • LITERATURE
  • WEBSITE DESIGN & DEVELOPMENT
  • BRAND LAUNCH PRESENTATION
  • EXHIBITION GRAPHICS
  • SIGNAGE

McLarens and Airclaims are two strong and established global brands and it was always going to be a challenge to smoothly integrate the two with a new visual identity and common set of brand values. By going back to basics and gaining an understanding of both businesses, with the added pressure of a very tight deadline, VGROUP created a fresh, modern look that have been received positively and will help support the growth of the company well in to the future

Doug Horne
Director of Marketing
Airclaims & McLarens

Investance Group Management Consulting

A new brand vision for global success

Investance is a global management consulting success story, averaging 45% annual growth as it approached its tenth anniversary.

Ever-progressive, the firm saw the need to raise awareness of its financial services expertise via a new brand communications strategy. The new logo, visual identity and website we created were at the heart of this.

With over 70 clients in ten countries and 300 employees in France, North America, The Netherlands, Hong Kong, Singapore, India and the UK, Investance now has an exciting brand platform driving its phenomenal growth.

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  • BRAND POSITIONING
  • LOGO & VISUAL IDENTITY
  • BRAND GUIDELINES
  • WEBSITE DESIGN & DEVELOPMENT
  • LITERATURE
  • DIGITAL TEMPLATES
  • ILLUSTRATION & ART DIRECTION
  • EXHIBITION STANDS
  • BRAND LAUNCH PRESENTATION

Just to say many, many thanks to all the VGROUP team for a fantastic job. It is a huge leap forward for the company and I know we can build on this for the future. We look forward to working with you going forward as well.

Simon Drury
Global Head of Marketing
Investance Group

Groundsure Property and land information services

The UK’s #1 provider of location intelligence

Groundsure started in 2001 offering paper-based environmental search reports to the legal conveyancing profession. In 2013 they launched .MAP to provide mapping and data for architects, surveyors and environmental consultants.

In a fast-evolving environmental search and land use market, Groundsure needed to change. Our solution was to merge the two brands and position Groundsure as the #1 provider of Location Intelligence to the UK property and land use market. Our new set of values created a common sense of purpose, aligned to a single, shared vision.

Today, Groundsure has a reinvigorated visual identity, joined up to a robust brand proposition and messaging, brand toolkit and brand guidelines. The marketing team can confidently deliver a brand-led approach to support future growth ambitions.

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  • BRAND PROPOSITION & POSITIONING
  • BRAND LANGUAGE GUIDE
  • LOGO & VISUAL IDENTITY
  • ICONOGRAPHY
  • INTEGRATED COMMS DESIGN
  • BRAND GUIDELINES

My objective with the brand review was to understand and define our brand essence as well as develop and enhance our visual identity. Our agency would have to understand our past and help us deliver our future. VGROUP did just that, they just got us. They worked with us seamlessly and effectively as an extended part of our Team from project start to finish. The work VGROUP has done for us makes the marketing Team’s job easier and delivery better. Thank you VGROUP – I would recommend you to anyone.

Rebecca Manville
Marketing Director
Groundsure

Molten Group Global energy specialists

Branding for transformational change

Founded in 2003, Molten is a global transformational change consultancy that focuses on organisational improvement and business efficiency in the Energy Sector and has offices in London, Moscow and Houston.

Molten approached VGROUP to strengthen their Energy Sector focus through creating a sharp and consistent look and feel for their website and marketing collateral globally.

Molten’s sophisticated new image and multi-language website gives them the suite of tools that will support their growth and positions them where they want to be – as leading consultants within the Energy markets.

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  • STRATEGIC BRAND ALIGNMENT
  • VISUAL IDENTITY REFRESH
  • ICONOGRAPHY
  • RESPONSIVE WEBSITE DESIGN AND DEVELOPMENT
  • LITERATURE / FOLDER / INSERTS
  • WHITE PAPERS / THOUGHT LEADERSHIP
  • PRINT MANAGEMENT

During the last 10 months VGROUP has transformed Molten’s visual identity, and created high-impact marketing materials. We have already started receiving compliments from our clients, investors and potential recruits on our website and unique folders and inserts. It has been a challenging process, and VGROUP not only demonstrated excellent design and graphical professionalism but also an understanding of how consultancies work, the ability to listen, and to go the extra mile for us.

Katerina Rabava
Global Marketing Manager
Molten Group

Chandlers Enforcement Agents

Branding the Pursuit of Excellence

For over 20 years, Chandlers has set provided enforcement agency services and revenue collection for governmental authorities, the legal system and commercial sector across England and Wales. Service quality has always been at the heart of their offer. It would also be at the heart of their new brand identity

We worked closely with the management team to help Chandlers articulate a clear vision and mission, while defining company values, brand personality and tone of voice. Our BrandVision™ framework also uncovered the compelling truth at the heart of the brand: Enforcement & Recovery. The Right Way. From here we were able to develop a new integrated identity and messaging platform, feeding into a revamped company website at www.chandlers.ltd.uk

Now Chandlers communicates as it operates, with a clear customer focus and the constant pursuit of excellence to the fore.

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  • BRAND PROPOSITION
  • BRAND POSITIONING
  • LOGO AND VISUAL IDENTITY
  • COPYWRITING
  • RESPONSIVE WEBSITE DESIGN
  • WEBSITE DEVELOPMENT
  • LITERATURE
  • PRINT MANAGEMENT
  • ADVERTISING
  • STATIONERY

LOC Consulting Management Consultancy

Identity refresh for a Fast Track 100

LOC Consulting is a management consultancy on the move: named the UK’s 40th fastest growing private company in 2010. At the time, the firm was keen to retain its strong brand positioning but ready to revitalise a visual identity that had stood still for too long.

Following a four-way pitch, we took up the challenge, fortifying the brand with a refreshed identity and redesigned website.

LOC Consulting now has the distinctive communications its reputation deserves, with a brand that can adapt as the business evolves.

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  • BRAND ARCHITECTURE
  • LOGO & VISUAL IDENTITY
  • STATIONERY
  • COPYWRITING
  • PHOTOGRAPHY & ART DIRECTION
  • LITERATURE
  • PRINT MANAGEMENT
  • WEBSITE DESIGN & DEVELOPMENT
  • SEARCH MARKETING

Massive thanks to you and all at VGROUP for your excellent work on this. Everyone at LOC is very excited about our brand refresh and the website really is the central platform to launch this to the wider world… [The site] is fresh, dynamic yet professional and is certainly light years away from what we had.

Elinor Fentorn
Partner
LOC Consulting

SHL GROUP Talent management solutions

111 countries. 30 languages. One brand.

SHL Group leads the world in talent management, providing employment testing tools to many of the world’s top companies. When the time came to refresh its corporate identity in 40 countries and 30 languages, SHL turned to us.

We repositioned the company as a tech-savvy, people-centred modern market leader. We developed a sophisticated visual identity and defined clear messaging for myriad audiences in different countries. Then we got to work rolling all this out across a huge range of product brands, print materials and digital channels.

In 2012 SHL was acquired by CEB for £394m and now trades under the CEB brand.

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  • STRATEGIC BRAND EVALUATION
  • BRAND ARCHITECTURE
  • LOGO & VISUAL IDENTITY
  • PRODUCT IDENTITY
  • BRAND LAUNCH PRESENTATION
  • WEBSITE DESIGN
  • PRESENTATION TEMPLATES
  • BRAND GUIDELINES
  • LITERATURE
  • ADVERTISING
  • SIGNAGE

Thanks to VGROUP, now we have the tools to help change perceptions, drive new marketing initiatives and unite the company around a practical and integrated brand identity system.

Lynne Gillan
Group Product & Marketing Director
SHL Group

Baringa Partners International Management Consultants

Rebranding an award-winning management consultancy

Specialist consultants in energy, utilities and finance, Baringa Partners (formerly The Structure Group) have ranked in the top ten spot for the ninth successive year by the Great Place to Work® Institute.

We helped them capture their strong values and clear brand personality – quality-focused and professional yet warm and approachable – in an inspiring name and brand identity.

With this bold new showcase (and brand management support to make the most of it), Baringa Partners now looks and sounds every bit as impressive as its unique culture feels.

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  • STRATEGIC BRAND POSITIONING
  • BRANDING PROPOSITION & PERSONALITY
  • NAMING
  • LOGO & VISUAL IDENTITY
  • BRAND GUIDELINES
  • BRAND LAUNCH PRESENTATION
  • WEBSITE DESIGN & DEVELOPMENT
  • LITERATURE
  • PHOTOGRAPHY & ART DIRECTION
  • EXHIBITION GRAPHICS

I just wanted to also drop you a note to thank you for everything VGROUP (our branding agency) has done to help us with this launch. The quality of the website, the literature, the logo, etc has been absolutely top class. I know a LOT of hard work and creative thinking went into the rebrand launch, so I wanted to send out my personal thanks.

Mohamed Mansour
Managing Partner
Baringa Partners LLP