Plan Motor Insurance Brokers

Keeping a Business Brand Motoring

Over 25 years, Plan has grown from small family business to market-leading commercial motor insurance broker. Following a three-way credentials pitch, the company asked VGROUP to align its brand and communications to a new business strategy, focusing on its core road-based business.

Our strategic review recommended uniting the Plan sub-brands under the umbrella identity Plan Insurance Brokers. Our strapline Keeping your business motoring aligns with the company strategy and dovetails with the distinctive new logo and visual identity. We produced brand guidelines to support the in-house marketing team in delivering brand communications.

Plan’s culture, brand promise and values are now brought to life in every customer communication and interaction.

  • BRAND PROPOSITION
  • BRAND POSITIONING
  • LOGO AND VISUAL IDENTITY
  • WEBSITE DESIGN
  • BRAND GUIDELINES
  • LITERATURE
  • ADVERTISING
  • STATIONERY

I’m writing this email whilst enjoying a Plan branded mug of tea. We had a goodbye old brand, hello new brand party Friday evening and we are going live in the morning. Brand cleansing is truly underway, template work has proven to be an awesome task but worth it. Virtually all the office has been repainted to reflect the branding and the vinyl man should be overlaying this with directional arrows and words in due course. Many thanks for your work on this project and may your legacy live on for many more successful years.

Scott Georgiades
Corporate Development Director
Plan Insurance Brokers

Investance Group Management Consulting

A new brand vision for global success

Investance is a global management consulting success story, averaging 45% annual growth as it approached its tenth anniversary.

Ever-progressive, the firm saw the need to raise awareness of its financial services expertise via a new brand communications strategy. The new logo, visual identity and website we created were at the heart of this.

With over 70 clients in ten countries and 300 employees in France, North America, The Netherlands, Hong Kong, Singapore, India and the UK, Investance now has an exciting brand platform driving its phenomenal growth.

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  • BRAND POSITIONING
  • LOGO & VISUAL IDENTITY
  • BRAND GUIDELINES
  • WEBSITE DESIGN & DEVELOPMENT
  • LITERATURE
  • DIGITAL TEMPLATES
  • ILLUSTRATION & ART DIRECTION
  • EXHIBITION STANDS
  • BRAND LAUNCH PRESENTATION

Just to say many, many thanks to all the VGROUP team for a fantastic job. It is a huge leap forward for the company and I know we can build on this for the future. We look forward to working with you going forward as well.

Simon Drury
Global Head of Marketing
Investance Group

McLarens Group Global Insurance Claims Management

Merging brands; Uniting values

When world-leading claims management firms McLarens and Airclaims merged, the resulting company needed a clear vision and shared values to rally around.

We worked in close partnership with the merged McLarens to uncover and express these, then put them at the heart of a new corporate identity and suite of marketing communications.

With new acquisitions planned, the brand is flexible enough to welcome new additions to the group. Our comprehensive brand guidelines will ensure total consistency throughout.

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  • STRATEGIC BRAND EVALUATION
  • BRAND ARCHITECTURE
  • LOGO & VISUAL IDENTITY
  • BRAND GUIDELINES
  • LITERATURE
  • WEBSITE DESIGN & DEVELOPMENT
  • BRAND LAUNCH PRESENTATION
  • EXHIBITION GRAPHICS
  • SIGNAGE

McLarens and Airclaims are two strong and established global brands and it was always going to be a challenge to smoothly integrate the two with a new visual identity and common set of brand values. By going back to basics and gaining an understanding of both businesses, with the added pressure of a very tight deadline, VGROUP created a fresh, modern look that have been received positively and will help support the growth of the company well in to the future

Doug Horne
Director of Marketing
Airclaims & McLarens

Kneip Investment Life Cycle Management

A Brand Built on Trust and Customer Care

KNEIP empowers fund managers and administrators with digital services that help them better communicate with their distributors, regulatory bodies and ultimately, their investors. With an offer built on trust and customer care, the company turned to us to deliver a brand that would appeal to a wide audience of customers and stakeholders.

We worked with senior management to establish a set of brand values and on-brand employee behaviours as part of their authentic and differentiating brand positioning. This now underpins a unique visual identity that plays a vital role in supporting their business roadmap and influencing customer purchasing decisions.

  • BRAND PROPOSITION
  • BRAND POSITIONING
  • LOGO AND VISUAL IDENTITY
  • BRAND GUIDELINES
  • LITERATURE
  • PRINT MANAGEMENT
  • ADVERTISING
  • STATIONERY

“You guys totally blew me away with the new KNEIP branding, it was exactly what I had hoped for. The new brand looks fantastic, and the way you have made it work across everything delivers the powerful, progressive brand feel we wanted. It was great working with you guys, such great ideas, and a clear understanding of our business.”

TCC Group Financial Services Compliancy

Bringing clarity to branding complexity

Since 2008, financial services regulation has changed beyond all recognition. But the upheaval hasn’t just affected regulated businesses. In a landscape shifting from box-ticking to culture change, compliance consultants TCC (The Compliance Consortium) had to change to remain relevant.

TCC approached us for a future-facing brand identity. We brought the theme of business transformation to the fore in new strapline ‘Transforming Culture and Conduct’ and core insight ‘We bring clarity to complexity, delivering competitive advantage from conduct risk’.

TCC’s new brand personality is expressed in a hand-drawn logo mark symbolising transformation, precision, partnership, agility, clarity and efficiency. The new identity extends out across channels, inspiring internally and supporting client acquisition.

www.tcc.group

  • BRAND PROPOSITION
  • BRAND POSITIONING
  • LOGO AND VISUAL IDENTITY
  • ICONOGRAPHY DESIGN
  • PHOTOGRAPHIC ART DIRECTION
  • INTEGRATED COMMS DESIGN
  • RESPONSIVE WEBSITE DESIGN & BUILD
  • BRAND GUIDELINES

After 16 years and following some internal soul searching we came to the realisation that our brand no longer represented what we do as a business or, more importantly, how we wanted to be perceived. We knew where we wanted to play in our market but were struggling with a consistent and coherent way to visualise and articulate it. VGROUP showed us the way and with fantastic results! Our positioning and differentiators are now clear, which has helped our internal engagement as much as our client acquisition. Best of all we look more professional, modern and have a brand that befits our future aspirations.

Jenny Budd
Head of Marketing
TCC Group
(Formerly ‘The Consulting Consortium’)