New Era Education Global Education Technology

A Smart Solution for Smarter Education

The New Era group opens a world of possibilities in education from offices in the UK, Australia, New Zealand and the US. At the heart of their offer is a cloud-based suite of education tools, resources and analytical data. Our challenge: To name, position and communicate these modules to the market.

Our BrandVision™ framework uncovered compelling truths about the New Era vision, mission and values. These insights inspired an exciting new visual identity that united the six freshly-named Able+ modules under the tagline ‘Smarter Education’.

The company now has a powerful brand identity, together with an easy-to-follow toolkit to help sell Able+ into a rapidly changing market – a New Era for Smarter Education.

www.neweraed.co.uk

  • BRAND PROPOSITION
  • BRAND POSITIONING
  • LOGO AND VISUAL IDENTITY
  • ICONOGRAPHY DESIGN
  • INTEGRATED COMMS DESIGN
  • RESPONSIVE WEBSITE DESIGN
  • BRAND LANGUAGE AND TONE OF VOICE
  • BRAND GUIDELINES

We approached VGROUP with a very demanding brief in very short timescales. Having looked at a number of possible companies we decided to go with VGROUP as they seemed to immediately understand our requirements, were easy to work with and focused on the brief in hand. We have been delighted with the results and are defiantly planning to work with them again in the future.

Dawn Mulholland
Chief Executive Officer
New Era Education

Recordsure Fintech Start-up

The brains behind intelligent conversation

It’s difficult for organisations with a complex technical offer to articulate their brand essence. Recordsure is one such business. Their product is a step change from traditional call recording software, bringing sophisticated artificial intelligence and speech analytics into the mix.

It took our objective eyes to see that Recordsure were actually redefining the market: moving from speech analytics to conversation analytics. Grounded in our BrandVision™ methodology, our Intelligent Conversation positioning and smart visual identity is giving Recordsure the differentiation the business deserves – and the tools to grow with confidence.

Recordsure animation  |  www.recordsure.com

  • BRAND PROPOSITION
  • BRAND POSITIONING
  • LOGO AND VISUAL IDENTITY
  • COPYWRITING
  • ICONOGRAPHY DESIGN
  • INTEGRATED COMMS DESIGN
  • RESPONSIVE WEBSITE DESIGN & BUILD
  • BRAND LANGUAGE GUIDE

As a cutting-edge start-up technology firm, developing complex artificial intelligence, we needed a brand that matched our capabilities. VGROUP were fantastic at cutting through the complexity of our solution and the variety of markets we operate in to get to the heart of our vision for the future. The result is a simple articulation of our business that works across sectors and a brand that looks professional, trusted and is future-proofed for our planned trajectory. They were incredibly easy to work with, produced quick results and really understood our business – just what we were looking for.

Joanne Smith
Group Chief Executive Officer
Recordsure

Cognizant Global leader in business and technology

Building a stronger fintech brand

Cognizant approached VGROUP to help them transform their financial services, banking and insurance division communications.

A unique branded look has been created to work alongside the established corporate brand identity, using bespoke illustration, info-graphics and iconography to ensure their marketing materials stand out.

We also work closely with their teams to design distinctive, individual looking new business communications to support their bid processes which have been intrinsic to winning multi-million pound contracts.

  • VISUAL IDENTITY
  • ILLUSTRATION
  • LITERATURE
  • ADVERTISING
  • WEBSITE DESIGN
  • RESPONSIVE WEB BUILD

Intelogy Business Systems Technology

Intelligent technology brought to life

When a business with ambitions doubts its name, it’s time to change. Tasked with renaming and rebranding BMN – a meaningless three-letter acronym – we began by defining their brand and positioning. The name ‘Intelogy’ was conceived from uncovering their core insight; ‘Intelligently Enabled Business Technology’.

Application of the brand included planning, designing and project managing their office environment. From wall colours, furniture and fabrics to lighting, signage and manifestations, the results have increased efficiency, boosted morale and given the marketing team the tools they needed to grow the business.

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  • BRANDING STRATEGY
  • NAMING
  • LOGO & VISUAL IDENTITY
  • STATIONERY & FORMS
  • WEBSITE DESIGN
  • WORKSPACE DESIGN
  • WORKSPACE FIT-OUT
  • SIGNAGE

VGROUP worked with us to develop a new name and identity that much more effectively reflects our core values and services. They provided reassurance and leadership throughout a comprehensive rebranding and office refurbishment programme bringing relevant experience, empathy and a flexible approach. Their creative services were backed up by a depth of analysis, consideration and thought… they’ve helped place Intelogy firmly on the path to future growth.

Ryan Green
Managing Director
Intelogy

Populis Digital Media

A name and identity for a connected world

Populis is Europe’s largest source of independent multilingual online content, seen by 50 million monthly visitors via its network of 500 web properties. The company approached us under its former name, GoAdvertising, looking for a new brand direction.

The interconnected digital world inspired our thinking at every stage: in a name derived from the Latin populus; in the fluid, web-friendly visual identity; in the bold strapline ‘A World of Media’.

From launch onwards, our marketing and brand management support have helped Populis keep audiences inspired and engaged.

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  • NAMING
  • STRATEGIC BRAND EVALUATION
  • LOGO & VISUAL IDENTITY
  • BRAND BOOK
  • BRAND LAUNCH PRESENTATION
  • WEBSITE DESIGN
  • PRESENTATION TEMPLATES
  • LITERATURE
  • EXHIBITION GRAPHICS
  • PROMOTIONAL ITEMS
  • SIGNAGE

We are delighted with the finished project. We have a new name that reflects our core business and values perfectly and a strong, elegant yet eye catching logo with marketing materials to support our business. It was an extremely well executed global rebrand on all levels and I would like to thank the team for their hard work and support throughout the roll out process.

Amanda Lorenzani
Head of Communications
Populis Media

CACI IT Solutions

Enterprise software brand transformed

CACI is a successful technology business that designs innovative and practical IT solutions. One of their software products named OfficeBase no longer reflected the nature of the product. Originally, an Office based solution but increasingly used by a mobile workforce, the original product name had serious limitations. The new name ‘Cygnum’ was chosen and a simple, modern logotype designed.

In addition to the rebrand, we designed the UI of the software to reflect the quality of the product as well as the brand’s identity. A clean, contemporary and fresh interface has been achieved that enhances the user experience and transforms the brand for the 21st century.

  • BRAND PROPOSITION
  • BRAND POSITIONING
  • BRAND LANGUAGE GUIDE
  • LOGO DESIGN
  • VISUAL IDENTITY
  • USER INTERFACE DESIGN
  • BRAND GUIDELINES

We’re absolutely delighted with the new look and feel, thanks so much to you all for your hard work. The fact that the design went through exec board approval here without a glitch is a much bigger tick and shows how well you nailed the brief. It looks great and the Enterprise team are all well bought into it now too.

Marie Phillips
Head of Marketing
CACI

Groundsure Property and land information services

The UK’s #1 provider of location intelligence

Groundsure started in 2001 offering paper-based environmental search reports to the legal conveyancing profession. In 2013 they launched .MAP to provide mapping and data for architects, surveyors and environmental consultants.

In a fast-evolving environmental search and land use market, Groundsure needed to change. Our solution was to merge the two brands and position Groundsure as the #1 provider of Location Intelligence to the UK property and land use market. Our new set of values created a common sense of purpose, aligned to a single, shared vision.

Today, Groundsure has a reinvigorated visual identity, joined up to a robust brand proposition and messaging, brand toolkit and brand guidelines. The marketing team can confidently deliver a brand-led approach to support future growth ambitions.

  • BRAND PROPOSITION & POSITIONING
  • BRAND LANGUAGE GUIDE
  • LOGO & VISUAL IDENTITY
  • ICONOGRAPHY
  • INTEGRATED COMMS DESIGN
  • BRAND GUIDELINES

My objective with the brand review was to understand and define our brand essence as well as develop and enhance our visual identity. Our agency would have to understand our past and help us deliver our future. VGROUP did just that, they just got us. They worked with us seamlessly and effectively as an extended part of our Team from project start to finish. The work VGROUP has done for us makes the marketing Team’s job easier and delivery better. Thank you VGROUP – I would recommend you to anyone.

Rebecca Manville
Marketing Director
Groundsure

CNC Technology Solutions

A standout brand in a busy market

CNC has the experience and up-to-the-minute technical knowledge to deliver the very best business technology solutions.

In a saturated sector where price is often seen as the only point of difference, CNC wanted to showcase the value of their expertise in their brand.

We brought their tech-savvy, collaborative approach boldly to life in an assured yet progressive identity that makes the complexities of IT easy to digest. Nowhere is this clarity of purpose more evident than in the award-winning website.

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  • BRAND POSITIONING
  • STRAPLINE
  • LOGO & VISUAL IDENTITY
  • WEBSITE DESIGN
  • LITERATURE
  • COPYWRITING
  • PHOTOGRAPHY & ART DIRECTION
  • PROMOTIONAL ITEMS
  • SIGNAGE

We required a ‘from the ground up’ rebrand which was intimidating to say the least! But before any design work, VGROUP helped us understand where our strengths lie and what differentiates us as a company. We now have a company image that we feel is original and totally different from any of our competitors, which is exactly what we were looking for.

Gary Jowett
Sales & Marketing Director
CNC

Copyright Licensing Agency (CLA) UK Collective Rights Licensing Body

Redefining, repositioning, reviving

In an increasingly diversified world of copyright, the Copyright Licensing Agency (CLA) had to modernise to meet the needs of customers and copyright owners. New services and technologies were already being developed, but to be provider of choice for rights, content and licensing, CLA needed to revive its brand from the ground up.

Extensive research enabled us to define and differentiate the brand to make a hearts-and-minds connection with stakeholders inside and outside CLA, through our positioning: Copyright. Made Simple.

Then we designed a new logo, rolled out a visual identity across website, print, stationery and exhibition materials and developed full brand guidelines (including brand language guide), Now CLA has a brand identity to reflect its business strategy and project a truly modern image to its audiences.

  • BRAND PROPOSITION
  • BRAND POSITIONING
  • LOGO AND VISUAL IDENTITY
  • ART DIRECTION
  • BRAND LANGUAGE GUIDE
  • LITERATURE AND POSTERS
  • WEBSITE DESIGN GUIDE
  • BRAND GUIDELINES

When we were looking for a partner to help us with our company rebrand I was impressed with the methodology and process that the VGROUP proposed. They helped us keep all our stakeholders involved and delivered a brand that truly reflects our mission and our values. I would strongly recommend them.

Paul Rollins
Head of Marketing
Copyright Licensing Agency (CLA)