NHS Care Without Carbon

A Visibly Vital Visual Identity

The Sussex Community NHS Trust is committed to becoming the UK leader for sustainability. In pursuit of this goal, the Trust approached VGROUP to give its Care Without Carbon scheme a compelling logo and visual identity, supported by brand guidelines.

Our solution centred on a classically emotive heart symbol, colour palette and font family to reflect both the healthcare system and the environmental aims of the scheme. Crucially, a set of original illustrations gives the identity clear standout while dovetailing effectively with the NHS visual identity.

Now Care Without carbon has an identity that makes it as visible to all stakeholders as it is vital to the Trust.

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  • BRAND PROPOSITION
  • BRAND POSITIONING
  • LOGO AND VISUAL IDENTITY
  • ILLUSTRATIONS
  • BRAND GUIDELINES
  • POSTERS
  • LITERATURE
  • ADVERTISING
  • STATIONERY
  • VEHICLE LIVERY

Dynautics Global Marine Technology

Brand transformation for growth

Dynautics are providers of intelligent technology for unmanned marine missions worldwide. With over 20 years’ experience the business – formerly known as H Scientific, asked VGROUP to develop their proposition, positioning and brand identity to prepare the business for growth.

We began by renaming the company ‘Dynautics’ and developing a core insight and tagline ‘Intelligent Marine Technology’. A new logo and visual identity was designed to work alongside an integrated suite of communications, including a new website at dynautics.com.

With a strong brand strategy and identity aligning their business, the new brand was launched to much acclaim at the Oceanology International Exhibition in March 2018.

Dynautics are now confident in the level of professionalism they project, and the transformational effect the rebrand has made with both employees and clients. The business is set for growth.

  • BRAND STRATEGY
  • NAMING
  • LOGO & VISUAL IDENTITY
  • WEBSITE DESIGN & DEVELOPMENT
  • STATIONERY & FORMS
  • EXHIBITION GRAPHICS
  • PHOTOGRAPHIC ART DIRECTION
  • BRAND GUIDELINES

Our thanks to VGROUP for delivering a new brand, from decision to launch, in just over two months! Within that time, they built the brand matrix; helped us to come up with a new name; created a distinctive new logo; designed a whole new look and feel; and created a superb new web site – against a hard deadline. By the time we launched the new brand at Oceanology International, everything was in place. Overall, VGROUP have impressed us with their professional expertise and creativity, and the result is superb.

Dr Henry Robinson
CEO
Dynautics Limited

WE (Whitespace Experience) A Brand Experience Agency

Start-up brand dreams big

WE (Whitespace Experience) are the brand experience agency from Skyline Whitespace, part of the Skyline family operating around the world in 128 offices in 45 countries. WE turns compelling ideas into thrilling reality, with powerful results for their customer’s brands.

Following a strategic review using our BrandVision™ framework, we defined their positioning and created a common sense of purpose with a single shared vision and values. This was reflected in a tagline ‘WE create extraordinary’ and supported by a fresh visual identity brought to life in their website we-create.com

Their marketing team are now able to leverage the new brand assets to support WE’s vision to be the UK’s most respected, admired and talked-about brand experience agency.

www.we-create.com

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  • BRAND PROPOSITION
  • BRAND POSITIONING
  • BRAND LANGUAGE
  • LOGO AND VISUAL IDENTITY
  • PHOTOGRAPHY ART DIRECTION
  • WEBSITE DESIGN AND BUILD
  • COPYWRITING

We had the idea, we had the new name, but after struggling to turn the name into the Brand, we approached VGROUP. The whole process was very efficient and we were particularly impressed by their BrandVision framework which really helped us define the business personality. We are very proud of the end result.

Christelle Gental
Marketing Director
WE (Whitespace Experience)