Baringa Partners International Management Consultants

Rebranding an award-winning management consultancy

Specialist consultants in energy, utilities and finance, Baringa Partners (formerly The Structure Group) have ranked in the top ten spot for the ninth successive year by the Great Place to Work® Institute.

We helped them capture their strong values and clear brand personality – quality-focused and professional yet warm and approachable – in an inspiring name and brand identity.

With this bold new showcase (and brand management support to make the most of it), Baringa Partners now looks and sounds every bit as impressive as its unique culture feels.

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  • STRATEGIC BRAND POSITIONING
  • BRANDING PROPOSITION & PERSONALITY
  • NAMING
  • LOGO & VISUAL IDENTITY
  • BRAND GUIDELINES
  • BRAND LAUNCH PRESENTATION
  • WEBSITE DESIGN & DEVELOPMENT
  • LITERATURE
  • PHOTOGRAPHY & ART DIRECTION
  • EXHIBITION GRAPHICS

I just wanted to also drop you a note to thank you for everything VGROUP (our branding agency) has done to help us with this launch. The quality of the website, the literature, the logo, etc has been absolutely top class. I know a LOT of hard work and creative thinking went into the rebrand launch, so I wanted to send out my personal thanks.

Mohamed Mansour
Managing Partner
Baringa Partners LLP

SHL GROUP Talent management solutions

111 countries. 30 languages. One brand.

SHL Group leads the world in talent management, providing employment testing tools to many of the world’s top companies. When the time came to refresh its corporate identity in 40 countries and 30 languages, SHL turned to us.

We repositioned the company as a tech-savvy, people-centred modern market leader. We developed a sophisticated visual identity and defined clear messaging for myriad audiences in different countries. Then we got to work rolling all this out across a huge range of product brands, print materials and digital channels.

In 2012 SHL was acquired by CEB for £394m and now trades under the CEB brand.

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  • STRATEGIC BRAND EVALUATION
  • BRAND ARCHITECTURE
  • LOGO & VISUAL IDENTITY
  • PRODUCT IDENTITY
  • BRAND LAUNCH PRESENTATION
  • WEBSITE DESIGN
  • PRESENTATION TEMPLATES
  • BRAND GUIDELINES
  • LITERATURE
  • ADVERTISING
  • SIGNAGE

Thanks to VGROUP, now we have the tools to help change perceptions, drive new marketing initiatives and unite the company around a practical and integrated brand identity system.

Lynne Gillan
Group Product & Marketing Director
SHL Group

Archer Hoblin Construction and Interiors

Building a brand architecture

After 20 years working its way to the head of the construction industry, Archer-Hoblin saw the downturn as an opportunity to review its strategy and redefine its structure.

The firm viewed rebranding as a critical part of its expansion plans, enabling the business to retain a core set of values while giving each subsidiary division its own character.

We responded with a fresh identity and robust brand architecture that included a comprehensive suite of marketing collateral for each division.

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  • STRATEGIC BRANDING
  • LOGO & VISUAL IDENTITY
  • LITERATURE
  • PRINT MANAGEMENT
  • BRAND BOOK
  • DIGITAL PRESENTATION
  • LITERATURE
  • ADVERTISING
  • STATIONERY
  • SIGNAGE

Thanks for all the hard work… You have shown a great understanding of our business and helped make our complicated hierarchy of businesses easy to understand. We’re very pleased with the outcome and feel that hiring VGROUP as our branding agency was a great choice; please pass on our thanks to the whole team.

Geraint Whalley
Managing Director
Archer-Hoblin Group