Pulse Health and Social Care Recruitment

A Brand with People at the Heart

Established in 1987, Pulse is a leading UK and international provider of health and social care staffing and has over 5000 people working for them every day. They approached VGROUP to define, express and communicate their brand and bring it into the 21st century.

Through research with key stakeholders, we first established a clear vision and mission. We then defined their values, brand promise and core insight which in turn guided the strapline ‘People Perfectly Placed’. A redesign of their logo, visual identity, messaging and communications followed.

With a comprehensive style guide to use, Pulse are now able to consistently project their true brand values with warmth, compassion and clarity, helping to help set them apart in a competitive sector and guide the design of ongoing marketing collateral.

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  • STRATEGIC BRAND EVALUATION
  • BRAND ARCHITECTURE
  • STRAPLINE DEVELOPMENT
  • BRAND LANGUAGE GUIDE
  • LOGO & VISUAL IDENTITY
  • LITERATURE AND ADVERTISING
  • WEBSITE DESIGN GUIDELINES
  • BRAND GUIDELINES

Following a lengthy tender process reviewing many creative agencies, we chose VGROUP as the agency to rebrand our Pulse staffing business. We work in a fast-paced industry with a fairly complex brand structure. The team at VGROUP helped simplify our messaging and developed a brand strategy that facilitates quick and easy expansion into new niche markets. The final brand guidelines have been incredibly well received, both internally and externally, and have assisted with engaging our many audiences. We are now working with them to rebrand two more of our businesses.

Sam Proctor
Group Commercial Marketing Manager
ICS Group

New Era Education Global Education Technology

A Smart Solution for Smarter Education

The New Era group opens a world of possibilities in education from offices in the UK, Australia, New Zealand and the US. At the heart of their offer is a cloud-based suite of education tools, resources and analytical data. Our challenge: To name, position and communicate these modules to the market.

Our BrandVision™ framework uncovered compelling truths about the New Era vision, mission and values. These insights inspired an exciting new visual identity that united the six freshly-named Able+ modules under the tagline ‘Smarter Education’.

The company now has a powerful brand identity, together with an easy-to-follow toolkit to help sell Able+ into a rapidly changing market – a New Era for Smarter Education.

www.neweraed.co.uk

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  • BRAND PROPOSITION
  • BRAND POSITIONING
  • LOGO AND VISUAL IDENTITY
  • ICONOGRAPHY DESIGN
  • INTEGRATED COMMS DESIGN
  • RESPONSIVE WEBSITE DESIGN
  • BRAND LANGUAGE AND TONE OF VOICE
  • BRAND GUIDELINES

We approached VGROUP with a very demanding brief in very short timescales. Having looked at a number of possible companies we decided to go with VGROUP as they seemed to immediately understand our requirements, were easy to work with and focused on the brief in hand. We have been delighted with the results and are defiantly planning to work with them again in the future.

Dawn Mulholland
Chief Executive Officer
New Era Education

Kneip Investment Life Cycle Management

A Brand Built on Trust and Customer Care

KNEIP empowers fund managers and administrators with digital services that help them better communicate with their distributors, regulatory bodies and ultimately, their investors. With an offer built on trust and customer care, the company turned to us to deliver a brand that would appeal to a wide audience of customers and stakeholders.

We worked with senior management to establish a set of brand values and on-brand employee behaviours as part of their authentic and differentiating brand positioning. This now underpins a unique visual identity that plays a vital role in supporting their business roadmap and influencing customer purchasing decisions.

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  • BRAND PROPOSITION
  • BRAND POSITIONING
  • LOGO AND VISUAL IDENTITY
  • BRAND GUIDELINES
  • LITERATURE
  • PRINT MANAGEMENT
  • ADVERTISING
  • STATIONERY

“You guys totally blew me away with the new KNEIP branding, it was exactly what I had hoped for. The new brand looks fantastic, and the way you have made it work across everything delivers the powerful, progressive brand feel we wanted. It was great working with you guys, such great ideas, and a clear understanding of our business.”