Chandlers Enforcement Agents

Branding the Pursuit of Excellence

For over 20 years, Chandlers has set provided enforcement agency services and revenue collection for governmental authorities, the legal system and commercial sector across England and Wales. Service quality has always been at the heart of their offer. It would also be at the heart of their new brand identity

We worked closely with the management team to help Chandlers articulate a clear vision and mission, while defining company values, brand personality and tone of voice. Our BrandVision™ framework also uncovered the compelling truth at the heart of the brand: Enforcement & Recovery. The Right Way. From here we were able to develop a new integrated identity and messaging platform, feeding into a revamped company website at www.chandlers.ltd.uk

Now Chandlers communicates as it operates, with a clear customer focus and the constant pursuit of excellence to the fore.

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  • BRAND PROPOSITION
  • BRAND POSITIONING
  • LOGO AND VISUAL IDENTITY
  • COPYWRITING
  • RESPONSIVE WEBSITE DESIGN
  • WEBSITE DEVELOPMENT
  • LITERATURE
  • PRINT MANAGEMENT
  • ADVERTISING
  • STATIONERY

Copyright Licensing Agency (CLA) UK Collective Rights Licensing Body

Redefining, repositioning, reviving

In an increasingly diversified world of copyright, the Copyright Licensing Agency (CLA) had to modernise to meet the needs of customers and copyright owners. New services and technologies were already being developed, but to be provider of choice for rights, content and licensing, CLA needed to revive its brand from the ground up.

Extensive research enabled us to define and differentiate the brand to make a hearts-and-minds connection with stakeholders inside and outside CLA, through our positioning: Copyright. Made Simple.

Then we designed a new logo, rolled out a visual identity across website, print, stationery and exhibition materials and developed full brand guidelines (including brand language guide), Now CLA has a brand identity to reflect its business strategy and project a truly modern image to its audiences.

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  • BRAND PROPOSITION
  • BRAND POSITIONING
  • LOGO AND VISUAL IDENTITY
  • ART DIRECTION
  • BRAND LANGUAGE GUIDE
  • LITERATURE AND POSTERS
  • WEBSITE DESIGN GUIDE
  • BRAND GUIDELINES

When we were looking for a partner to help us with our company rebrand I was impressed with the methodology and process that the VGROUP proposed. They helped us keep all our stakeholders involved and delivered a brand that truly reflects our mission and our values. I would strongly recommend them.

Paul Rollins
Head of Marketing
Copyright Licensing Agency (CLA)

Cognizant Global leader in business and technology

Building a stronger fintech brand

Cognizant approached VGROUP to help them transform their financial services, banking and insurance division communications.

A unique branded look has been created to work alongside the established corporate brand identity, using bespoke illustration, info-graphics and iconography to ensure their marketing materials stand out.

We also work closely with their teams to design distinctive, individual looking new business communications to support their bid processes which have been intrinsic to winning multi-million pound contracts.

  • VISUAL IDENTITY
  • ILLUSTRATION
  • LITERATURE
  • ADVERTISING
  • WEBSITE DESIGN
  • RESPONSIVE WEB BUILD