Fox & Rose Luxury online clothing retailer

Fashioning a new ecommerce brand

Beautiful. Elegant. Seductive. Fox & Rose’s ethos reflects its collections: luxury lingerie hand-selected from the best British designers. But as a start-up brand in the competitive world of online retail, the company had to stand up and stand out immediately. We created a beguiling brand that exuded heritage as well as luxury. The ecommerce website is a pleasure to view and use. The identity runs exquisitely across packaging and stationery. The results can be seen in press coverage, customer praise and growing sales.

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  • BRAND PERSONALITY & POSITIONING
  • LOGO & VISUAL IDENTITY
  • PACKAGING
  • PRINT MANAGEMENT
  • ECOMMERCE WEBSITE DESIGN
  • PHOTOGRAPHY & ART DIRECTION
  • VIDEO PRODUCTION

VGROUP took care to understand the concept behind Fox & Rose and our brand values. They quickly came up with a solution which aligned with our vision for the brand. They developed it further from print to an e-commerce website and packaging. I believe the quality of VGROUP’s work has been a key contributor to the success of Fox & Rose thus far.

Alexandra Miro
Director
Fox & Rose

Natures Way Foods Fresh produce manufacturing

Growing a brand inside out naturally

Natures Way Foods began in 1994 by the Langmead brothers. Their big idea was to combine the freshest lettuce with the latest food manufacturing technology. NWF now employ more than 900 people and operate three manufacturing units. They’re a one-stop-shop for fresh, healthy and convenient products created with the consumer in mind.

Our partnership with NWF began with a new identity built around a suitably fresh and friendly logo. We then rolled this out across digital and offline channels, and continue to help them develop their brand across product packaging, marketing communications and environmental design.

www.natureswayfoods.co.uk

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  • BRAND ARCHITECTURE
  • LOGO & VISUAL IDENTITY
  • EMPLOYER BRANDING
  • BRAND GUIDELINES
  • LITERATURE
  • PACKAGING DESIGN
  • PHOTOGRAPHY & ART DIRECTION
  • WEBSITE DESIGN & DEVELOPMENT
  • DIGITAL PRESENTATION
  • SIGNAGE SYSTEMS
  • INTERIOR DESIGN

I’ve worked with many agencies for many years – good and bad – and I’ve only ever stuck with ones that I enjoy working with and those where there is a joint respect and understanding for each other’s roles and skills. I feel a huge degree of warmth and empathy with VGROUP which makes me feel comfortable and able to trust you to get on with things with the right interests and vision at your heart.

Sarah Baldock
Sales and Marketing Director
Natures Way Foods

Intelogy Business Systems Technology

Intelligent technology brought to life

When a business with ambitions doubts its name, it’s time to change. Tasked with renaming and rebranding BMN – a meaningless three-letter acronym – we began by defining their brand and positioning. The name ‘Intelogy’ was conceived from uncovering their core insight; ‘Intelligently Enabled Business Technology’.

Application of the brand included planning, designing and project managing their office environment. From wall colours, furniture and fabrics to lighting, signage and manifestations, the results have increased efficiency, boosted morale and given the marketing team the tools they needed to grow the business.

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  • BRANDING STRATEGY
  • NAMING
  • LOGO & VISUAL IDENTITY
  • STATIONERY & FORMS
  • WEBSITE DESIGN
  • WORKSPACE DESIGN
  • WORKSPACE FIT-OUT
  • SIGNAGE

VGROUP worked with us to develop a new name and identity that much more effectively reflects our core values and services. They provided reassurance and leadership throughout a comprehensive rebranding and office refurbishment programme bringing relevant experience, empathy and a flexible approach. Their creative services were backed up by a depth of analysis, consideration and thought… they’ve helped place Intelogy firmly on the path to future growth.

Ryan Green
Managing Director
Intelogy