DK Music Band Management

Brand reinvented for growth

DK are at the forefront of the music management industry, building and managing commercial bands. Realising the importance of first impressions, they approached VGROUP to realign their brand identity to reflect their true capabilities and positioning in the market.

Following the rebrand they have a more professional image projecting them as the biggest and best in the music management industry. A brand that truly reflects the idea of who they are – DK ‘make it happen’ for young musicians.

www.dkmanagement.co.uk

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  • BRAND PROPOSITION
  • STRAPLINE DEVELOPMENT
  • LOGO DESIGN
  • VISUAL IDENTITY
  • WEBSITE DESIGN
  • RESPONSIVE WEBSITE DEVELOPMENT
  • LITERATURE

Working with VGROUP was a breath of fresh air for us. They listened to exactly what we wanted and were able to deliver branding that perfectly matched our needs. The quality of work and communication throughout the process made the daunting task of a complete rebrand extremely easy and stress free! Thanks VGROUP you rock!

Dan Egan
Director
DK Music Management

SP Sourcing Ethical Sourcing Consultants

A brand to build sustainable value

SP Sourcing combines proven sourcing expertise and ethical leadership to build sustainable value at every stage of the supply chain. Having redefined its strategic focus, the company came to us for a brand positioning and identity to match.

We captured the global, sustainable, visionary nature of the business in a conceptual logo marque, colour palette and message platform that gives real standout in the market.

With a strong identity and compelling new suite of marketing communications, SP Sourcing now has the brand tools to fulfil its growth ambitions.

www.spsourcing.co.uk

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  • STRATEGIC BRAND EVALUATION
  • STRAPLINE
  • COPYWRITING
  • LOGO & VISUAL IDENTITY
  • WEBSITE DESIGN AND DEVELOPMENT
  • SEO MARKETING
  • STATIONERY DESIGN
  • CORPORATE BROCHURE
  • PRINT MANAGEMENT

We are delighted with the outcome and experience of working with VGROUP. The process they guided us through delivered a new brand identity that is a true reflection of the ethos of SP Sourcing; it was beyond our expectations. Thank you to all at VGROUP for your hard work and creativity as we look forward to an exciting new chapter for our business.

Andy O’Hare
Managing Partner
SP Sourcing

McLarens Group Global Insurance Claims Management

Merging brands; Uniting values

When world-leading claims management firms McLarens and Airclaims merged, the resulting company needed a clear vision and shared values to rally around.

We worked in close partnership with the merged McLarens to uncover and express these, then put them at the heart of a new corporate identity and suite of marketing communications.

With new acquisitions planned, the brand is flexible enough to welcome new additions to the group. Our comprehensive brand guidelines will ensure total consistency throughout.

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  • STRATEGIC BRAND EVALUATION
  • BRAND ARCHITECTURE
  • LOGO & VISUAL IDENTITY
  • BRAND GUIDELINES
  • LITERATURE
  • WEBSITE DESIGN & DEVELOPMENT
  • BRAND LAUNCH PRESENTATION
  • EXHIBITION GRAPHICS
  • SIGNAGE

McLarens and Airclaims are two strong and established global brands and it was always going to be a challenge to smoothly integrate the two with a new visual identity and common set of brand values. By going back to basics and gaining an understanding of both businesses, with the added pressure of a very tight deadline, VGROUP created a fresh, modern look that have been received positively and will help support the growth of the company well in to the future

Doug Horne
Director of Marketing
Airclaims & McLarens