LOC Consulting Management Consultancy

Identity refresh for a Fast Track 100

LOC Consulting is a management consultancy on the move: named the UK’s 40th fastest growing private company in 2010. At the time, the firm was keen to retain its strong brand positioning but ready to revitalise a visual identity that had stood still for too long.

Following a four-way pitch, we took up the challenge, fortifying the brand with a refreshed identity and redesigned website.

LOC Consulting now has the distinctive communications its reputation deserves, with a brand that can adapt as the business evolves.

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  • BRAND ARCHITECTURE
  • LOGO & VISUAL IDENTITY
  • STATIONERY
  • COPYWRITING
  • PHOTOGRAPHY & ART DIRECTION
  • LITERATURE
  • PRINT MANAGEMENT
  • WEBSITE DESIGN & DEVELOPMENT
  • SEARCH MARKETING

Massive thanks to you and all at VGROUP for your excellent work on this. Everyone at LOC is very excited about our brand refresh and the website really is the central platform to launch this to the wider world… [The site] is fresh, dynamic yet professional and is certainly light years away from what we had.

Elinor Fentorn
Partner
LOC Consulting

Connections Recruitment Consultants

A brand to match all ambitions

In the increasingly sophisticated recruitment sector, Connections needed an edge in the market and a focus for their team. They asked us for a new brand centred on a big idea.

Our solution tapped straight into the values and ambition of three core audiences. ‘Ambitions_matched’ has instant appeal for clients, candidates and employees alike; meanwhile the contemporary visual identity is alive with connections.

Integrated across all company communications, the new brand identity focuses the business strategy around a vibrant brand strategy: Connections_reinvented.

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  • BRANDING PROPOSITION AND POSITIONING
  • LOGO & VISUAL IDENTITY
  • STATIONERY
  • COPYWRITING
  • WEBSITE DESIGN
  • RESPONSIVE WEB DEVELOPMENT
  • PHOTOGRAPHY & ART DIRECTION
  • SYSTEMS INTEGRATION
  • SIGNAGE DESIGN
  • BRANDING LAUNCH PRESENTATION

Right from the start our branding agency VGROUP understood we were a B2B services business looking not only to define our brand but also to communicate this through a distinctive visual identity. Every step of the way from defining exactly what deliverables we could expect through to a passionate involvement in the finished designs, the team shone. I’d have no hesitation in recommending VGROUP and hope to work together in the future

Henry Wellesley-Davies
Head of Operations and Major Accounts
Connections

Recordsure Fintech Start-up

The brains behind intelligent conversation

It’s difficult for organisations with a complex technical offer to articulate their brand essence. Recordsure is one such business. Their product is a step change from traditional call recording software, bringing sophisticated artificial intelligence and speech analytics into the mix.

It took our objective eyes to see that Recordsure were actually redefining the market: moving from speech analytics to conversation analytics. Grounded in our BrandVision™ methodology, our Intelligent Conversation positioning and smart visual identity is giving Recordsure the differentiation the business deserves – and the tools to grow with confidence.

Recordsure animation  |  www.recordsure.com

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  • BRAND PROPOSITION
  • BRAND POSITIONING
  • LOGO AND VISUAL IDENTITY
  • COPYWRITING
  • ICONOGRAPHY DESIGN
  • INTEGRATED COMMS DESIGN
  • RESPONSIVE WEBSITE DESIGN & BUILD
  • BRAND LANGUAGE GUIDE

As a cutting-edge start-up technology firm, developing complex artificial intelligence, we needed a brand that matched our capabilities. VGROUP were fantastic at cutting through the complexity of our solution and the variety of markets we operate in to get to the heart of our vision for the future. The result is a simple articulation of our business that works across sectors and a brand that looks professional, trusted and is future-proofed for our planned trajectory. They were incredibly easy to work with, produced quick results and really understood our business – just what we were looking for.

Joanne Smith
Group Chief Executive Officer
Recordsure