Molten Group Global energy specialists

Branding for transformational change

Founded in 2003, Molten is a global transformational change consultancy that focuses on organisational improvement and business efficiency in the Energy Sector and has offices in London, Moscow and Houston.

Molten approached VGROUP to strengthen their Energy Sector focus through creating a sharp and consistent look and feel for their website and marketing collateral globally.

Molten’s sophisticated new image and multi-language website gives them the suite of tools that will support their growth and positions them where they want to be – as leading consultants within the Energy markets.

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  • STRATEGIC BRAND ALIGNMENT
  • VISUAL IDENTITY REFRESH
  • ICONOGRAPHY
  • RESPONSIVE WEBSITE DESIGN AND DEVELOPMENT
  • LITERATURE / FOLDER / INSERTS
  • WHITE PAPERS / THOUGHT LEADERSHIP
  • PRINT MANAGEMENT

During the last 10 months VGROUP has transformed Molten’s visual identity, and created high-impact marketing materials. We have already started receiving compliments from our clients, investors and potential recruits on our website and unique folders and inserts. It has been a challenging process, and VGROUP not only demonstrated excellent design and graphical professionalism but also an understanding of how consultancies work, the ability to listen, and to go the extra mile for us.

Katerina Rabava
Global Marketing Manager
Molten Group

CNC Technology Solutions

A standout brand in a busy market

CNC has the experience and up-to-the-minute technical knowledge to deliver the very best business technology solutions.

In a saturated sector where price is often seen as the only point of difference, CNC wanted to showcase the value of their expertise in their brand.

We brought their tech-savvy, collaborative approach boldly to life in an assured yet progressive identity that makes the complexities of IT easy to digest. Nowhere is this clarity of purpose more evident than in the award-winning website.

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  • BRAND POSITIONING
  • STRAPLINE
  • LOGO & VISUAL IDENTITY
  • WEBSITE DESIGN
  • LITERATURE
  • COPYWRITING
  • PHOTOGRAPHY & ART DIRECTION
  • PROMOTIONAL ITEMS
  • SIGNAGE

We required a ‘from the ground up’ rebrand which was intimidating to say the least! But before any design work, VGROUP helped us understand where our strengths lie and what differentiates us as a company. We now have a company image that we feel is original and totally different from any of our competitors, which is exactly what we were looking for.

Gary Jowett
Sales & Marketing Director
CNC

Populis Digital Media

A name and identity for a connected world

Populis is Europe’s largest source of independent multilingual online content, seen by 50 million monthly visitors via its network of 500 web properties. The company approached us under its former name, GoAdvertising, looking for a new brand direction.

The interconnected digital world inspired our thinking at every stage: in a name derived from the Latin populus; in the fluid, web-friendly visual identity; in the bold strapline ‘A World of Media’.

From launch onwards, our marketing and brand management support have helped Populis keep audiences inspired and engaged.

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  • NAMING
  • STRATEGIC BRAND EVALUATION
  • LOGO & VISUAL IDENTITY
  • BRAND BOOK
  • BRAND LAUNCH PRESENTATION
  • WEBSITE DESIGN
  • PRESENTATION TEMPLATES
  • LITERATURE
  • EXHIBITION GRAPHICS
  • PROMOTIONAL ITEMS
  • SIGNAGE

We are delighted with the finished project. We have a new name that reflects our core business and values perfectly and a strong, elegant yet eye catching logo with marketing materials to support our business. It was an extremely well executed global rebrand on all levels and I would like to thank the team for their hard work and support throughout the roll out process.

Amanda Lorenzani
Head of Communications
Populis Media