VGROUP is a brand strategy, design and communications agency with a simple but powerful belief. We see branding as a valuable tool capable of transforming businesses and the way people experience and interact with them.
Our point of difference lies in integrating business strategy and brand strategy, creativity and technology to help businesses find their voice, project their personality and fulfil their potential.
Independent and with over 20 years’ experience, we combine big-agency vision with the personal touch of a boutique agency to help companies align their core proposition and positioning with their brand identity and communications – at every stage of their development.
We make brands make business sense.
There are several disciplines involved in corporate brand development. Our integrated approach means we can offer you widespread help and support to build your business brand. Our capabilities include:
- Business and brand consulting
Working together, we’ll uncover important company truths through interviews, research, workshops and identity audits. It’s a process that will help you to see your business through fresh eyes. The insights generated will define a core proposition and brand positioning that’s uniquely, unequivocally yours.
- Brand naming and language
We’ll give you a distinctive, authentic voice in your market, so people sit up, take notice and remember your words when your brand speaks. Our specialist brand naming expertise can also help with the most important word of all, whether it’s for a single product or your whole company.
- Logo design and visual identity
We’re the first to say that there’s more to branding than a new logo, but there’s probably nothing more important. Your visual identity says so much about your business; our designers will make sure it expresses your personality through colour, typography and imagery in print and online.
- Digital brand communications
We’ll keep you on brand online, applying the latest technology to create engaging interactive experiences across company websites, e-commerce sites, intranets, digital presentations and videos.
- Print communications
From brochures to business cards, nothing puts your message in your audience’s hands quite like print. Our up-to-date understanding of new materials and special print techniques, coupled with our love of great design and copywriting, means we’re ideally placed to make the most of the possibilities.
- Marketing services
Our branded marcoms campaigns target the people you want to reach at their most receptive. Creative and results driven, we’ll generate leads, sales and attention from e-marketing, online advertising, mobile, SEO, social media, pay-per-click campaigns and direct marketing.
- Employer branding
Your people have a big influence on customer perceptions, so it’s vital that they understand and act on your corporate brand promise in their work. We create inspiring, informative internal communications and also ensure your brand shines through in your recruitment marketing.
- Corporate identity guidelines
As well as setting out your logo and visual identity, your corporate brand manual (or Brand Book as we call it) is there to tell the story of your brand. We make it a compelling story so that every reader knows what defines your company and why it stands out from the competition.
- Events, environments and exhibitions
We bring your brand identity to life in the real world. In your offices, we express your personality through signage, colour schemes, furniture, lighting and space planning that inspires employees and impresses clients. For events, we create exhibition stands that make a real statement, from pop-ups to purpose-built.