Groundsure started in 2001 offering paper-based environmental search reports to the legal conveyancing profession. In 2013 they launched .MAP to provide mapping and data for architects, surveyors and environmental consultants.
In a fast-evolving environmental search and land use market, Groundsure needed to change. Our solution was to merge the two brands and position Groundsure as the #1 provider of Location Intelligence to the UK property and land use market. Our new set of values created a common sense of purpose, aligned to a single, shared vision.
BRAND LANGUAGE GUIDE
INTEGRATED COMMS DESIGN
Today, Groundsure has a reinvigorated visual identity, joined up to a robust brand proposition and messaging, brand toolkit and brand guidelines. The marketing team can confidently deliver a brand-led approach to support future growth ambitions.
“My objective with the brand review was to understand and define our brand essence as well as develop and enhance our visual identity. The chosen agency would have to hit the ground running, understand our past and help us deliver our future. VGROUP did just that, they just got us. They worked with us seamlessly and effectively as an extended part of our Team from project start to finish. The work VGROUP has done for us makes the marketing Team’s job easier and delivery better. Thank you VGROUP – I would recommend you to anyone.”