Arcade skilfully enables brands and retailers to sell seamlessly around the world via online marketplaces. Their integrated retail model removes the complexities of selling cross-border, accelerating international brand awareness and consumer reach.
Clients include many of the high street’s biggest names, including Sports Direct, Miss Selfridge, Topshop, Burton Menswear and Hackett. We gave the company major brand appeal through a dynamic, contemporary new identity inspired by a graphic toolkit of shapes and symbols.
LOGO & VISUAL IDENTITY
SOCIAL MEDIA ASSETS
BRAND IDENTITY GUIDELINES
At the heart of the project was a comprehensive brand style guide, ensuring total consistency in application and providing the inspiration to energise communications. Arcade now has the tools to stand proud and march confidently through the digital world of retail.
“VGROUP has created the new brand identity for Arcade which enabled us to relaunch our fashion store with an edgy, contemporary, and dynamic look and feel. We are delighted with the result, thanks to the time, care and attention VGROUP gave to the intricacies of the logo and brand assets. We would have no hesitation working with VGROUP on future projects as they have demonstrated clear understanding and expertise on how to take a brand’s identity to the next level.”