Sonardyne’s history and future is one of industry firsts. Over five decades, the company’s innovations have included accurately positioning the first deep-water offshore structures, mapping historic wrecks, detecting tsunamis and broadcasting live video from a submersible.
We drew on our long client relationship and understanding of the business to capture the quality and values that define Sonardyne.
LOGO & VISUAL IDENTITY
STATIONERY & FORM DESIGNS
WEBSITE DESIGN CONSULTANCY
Working first on the logotype, redrawing it and refining the letter shapes until an ideal balance was achieved. Their ‘hedgehog’ symbol, as it is affectionately known, has been associated with Sonardyne for almost 50 years, so by adding an ‘ocean’ graduation within the graphic the overall effect is altogether more aligned to their sophisticated technological solutions and values.
Sonardyne’s in-house marketing team are using our brand design guidelines and digital templates to roll out the brand globally and across website – sonardyne.com, social media, vehicle livery, technical manuals, printed labels and to manage consistency going forward.
The rebrand has been a great success and despite the project being delayed early Covid-19 days the transformation has now been favourably received by employees and the marine industry ensuring Sonardyne stays ahead of their competition.
“VGROUP has now delivered a number of branding projects for our group of companies. Each assignment was unique in its set of challenges; from creating a new identity for a defence start-up, through to the evolution of a long established and widely recognised logo and associated brand assets. Richard and his team’s systematic methodology ensured the right questions were asked of us; firstly in order to fully understand the DNA of each brand, and then deliver not what we simply expected to see, nor a range of mix-and-match options, but a single passionate design proposal that was considered and distinctive.”