First Option are the largest, most experienced safety consultants to the media and entertainment industry. Their unparalleled safety support, advice, training and equipment has made them the premium player in the market – a positioning that deserved to be reflected in the brand identity.
First, we advised a name change, from 1st Option Safety Group to First Option. Next, we collaborated with senior management to develop a clear and compelling strategic positioning — First Option. Safety First.
LOGO & VISUAL IDENTITY
BRAND LAUNCH VIDEO
STATIONERY & FORMS
PHOTOGRAPHIC ART DIRECTION
LANGUAGE STYLE GUIDE
BRAND IDENTITY GUIDELINES
“We couldn’t have been more thrilled with VGROUP’s work on our brand. Their structured approach helped us to really think through what we wanted our brand to project and what was important to us as a company, and the whole team loved the resulting design ideas and material. We have had a great response from clients too. Not only did VGROUP give us a brand we can all be proud of, they helped us define our identity as a company. It’s paying dividends now.”
The new website, visual identity and brand language guide have been pivotal in helping employees present First Option as the top choice for media & entertainment companies looking for safety and security consulting. Subsequently, the business was acquired by the world’s largest pure-play sustainability advisory firm, ERM, in 2021.