Beautiful. Elegant. Seductive. Fox & Rose’s ethos reflects its collections: luxury lingerie hand-selected from the best British designers. But as a start-up in the competitive world of online retail, the company had to stand up and stand out immediately.
We created a beguiling brand that exuded heritage as well as luxury. The ecommerce website is a pleasure to view and use. The identity runs exquisitely across packaging and stationery. The results can be seen in press coverage, customer praise and growing sales.
LOGO & VISUAL IDENTITY
ECOMMERCE WEBSITE DESIGN
PHOTOGRAPHIC ART DIRECTION
“VGROUP took the care to understand the concept behind Fox & Rose and the brand values as well as experience we wanted to create. After several exploratory meetings, they quickly came up with a solution, which aligned with our vision for the brand. They developed it further from print to web and packaging. Design of the website was professional, quick and considered. The result is both an extremely attractive and usable intuitive ecommerce site. I believe the quality of VGROUP’s work has been a key contributor to the success of Fox & Rose thus far.”